SearchDay | My Wife, the Editor

Today's Top Story:

SEW Expert - Sage Lewis Sage
Lewis


My Wife, the Editor
More LINK LOVE LINK LOVE
Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. When approaching an editor of a newspaper, trade publication, or a major publication, if you want the quote, if you want the link, treat these people with the respect they've come to know and love.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Jones


MySpace for Online Learning and Marketing Tools
More SEM.EDU SEM.EDU
While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment.
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SEW Expert - Eric Enge Eric
Enge


SEO Link Building Fundamentals
More BY THE NUMBERS BY THE NUMBERS
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages.
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SEW Expert - Kevin Ryan Kevin
Ryan


Stop In-House SEO Disasters Now!
More SEARCHING FOR MEANING SEARCHING FOR MEANING
Whether you're in the house or outside it, fighting the good fight is never easy. Though we don't do it enough, hat's off to the in-house SEO practitioners everywhere.
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News from the Search Engine Watch Blog

Search Engines Top Source for Local Search
Posted by Nathania Johnson Oct 9, 2008

When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here's the breakdown: Search Engines (31%)Print Yellow Pages or ...
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Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release
Posted by Nathania Johnson Oct 9, 2008

Last April, Yahoo acquired web analytics company IndexTools and indicated that the enterprise version would be made available for free. This week, Yahoo is rebranding the tool as Yahoo Web Analytics and beginning to roll it out to more users. The tool is already available for advertisers who use Yahoo to ...
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AdWords Editor Version 6.5 Released
Posted by Nathania Johnson Oct 9, 2008

The new AdWords Editor Version 6.5 has been released and it includes the following updates: A new Keyword Opportunities toolHorizontal scrolling in the data viewAuto-sizing columnsThe column chooser stays open until you click away or hit the Escape keyA calendar added to date pickerImproved HTML export Existing AdWords Editor users will ...
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Google Stock Downgraded to Hold; Local.com Authorizes Stock Repurchase Program
Posted by Nathania Johnson Oct 9, 2008

Soleil Securities has downgraded Google stock (GOOG) from "buy" to "hold." Their reasoning is that ad-driven companies will see a slowdown to the weak economy and that Google is already experiencing a slowdown in growth of their ad revenues. Soleil analyst Laura Martin downgraded the price target for GOOG from ...
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New Toolbar Makes Searching Content Easier
Posted by Nathania Johnson Oct 9, 2008

ChunkIt is a new search toolbar that bills itself as an x-ray for search. What it does is search your choice of the "big five" search engines, and then displays results on the right and the textual content of the results on the left. Once the results are loaded, users can ...
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Search Engine Watch Forum Discussions

Google building YouTube to be cash giant Oct 9, 2008
Google is reportedly on the path of making YouTube similar to an Affiliate Marketing channel. (http://www.ecommerce-guide.com/breakingnews/article.php/3776621) After watching music videos or movie clips, links will be available to Amazon or iTunes to buy the media recently viewed. Will this put more pressure on companies to make more videos? The major ...
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DMOZ removed from Google Webmaster Guidelines Oct 3, 2008
Google Webmaster Guidelines was updated today and "directory submission" is no longer included! Here is what was removed: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.” beussery.com/blog/index.php/2008/10/google-no-longer-suggests-directory-submission/
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The myth of duplicate content Oct 2, 2008
It has long been established that everyone should avoid duplicating content on their websites. It is even on Google's list of forbiddens on its spam report - (http://www.google.com/contact/spamreport.html) under "Duplicate site or pages". Recently, a real estate client of mine found that his ex-partner had not only taken the entire text ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.