SearchDay | Measuring a Text Ad's Effectiveness

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SEW Expert - David Szetela David
Szetela


Measuring a Text Ad's Effectiveness
More PROFITABLE PPC PROFITABLE PPC
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales.
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Search Engine Watch Experts Columns

SEW Expert - Frank Watson Frank
Watson


Google's New Tools for Site Link Strengthening
More SEM CROSSFIRE SEM CROSSFIRE
Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.
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SEW Expert - Gregg Stewart Gregg
Stewart


Making the Most of Your Local Search Marketing Dollars
More VERTICAL SEARCH VERTICAL SEARCH
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each.
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News from the Search Engine Watch Blog

Social Search Site Scour Now Speedier (Say That 10 Times Fast)
Posted by Nathania Johnson Oct 20, 2008

Social search engine Scour is now faster. Not only that, there's a whole host of new things that have been added. Such as: Search speed improved by 80%â””For example, a search for â””shoesâ”” is averaging .123 seconds with the newly overhauled speed.New layoutâ””Limited the top sponsored results and added more listings per ...
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Google Learns to Navigate Washington the Hard Way
Posted by Nathania Johnson Oct 20, 2008

Google is finally starting to learn that the Schoolhouse Rock song, "I'm Just a Bill," forgot to include the part about lobbying. Google opened up a Washington, DC office a few years back to handle the minimal lobbying it was doing. But according to a story in the New York ...
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Yahoo, Zillow to Cut Jobs
Posted by Nathania Johnson Oct 20, 2008

Yahoo and real estate search site are both planning to cut jobs. While Yahoo has been said to have a bloated work force, Zillow's problems are due to the mortgage crisis and a decreased need for home valuations. A Microsoft acquisition might not have saved these Yahoo jobs. Mergers are notorious ...
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Live Search's xRank Launches xTreme Movers
Posted by Nathania Johnson Oct 20, 2008

Live Search's buzz search product, xRank, has launched a new feature. It's called xTreme movers and it shows you what's gaining popularity the fastest. I headed over to the site to check it out. Today's quick mover is Wii, as in Nintendo's super-fun gaming system. As you can see, a graph shows ...
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Professor Lawrence Lessig to Keynote at SES Chicago
Posted by Greg Jarboe Oct 20, 2008

Lawrence Lessig, a Professor of Law at Stanford Law School, will be giving the opening keynote at Search Engine Strategies Chicago on Monday, Dec. 8, 2008. The title of his keynote is â””Remix: Making Art and Commerce Thrive in the Hybrid Economy.â”” And, if you read the description of Professor ...
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Google Accepting Gambling Ads in UK
Posted by Frank Watson Oct 19, 2008

As soon as Yahoo and MSN started accepting gambling ads, it was only a short time for Google to join them - as their announcement this week has shown. Obviously Google did not want their competitors grabbing the lucrative advertising revenue. Like Yahoo UK, Google requires a license to be able ...
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Search Engine Watch Forum Discussions

New features to Yahoo! Search Marketing Oct 20, 2008
All, I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include: *True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) ...
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Google Webmaster Chat - Wednesday, Oct. 22nd Oct 20, 2008
The folks at Google are hosting their third webmaster chat (http://googlewebmastercentral.blogspot.com/2008/10/join-us-for-our-third-live-online.html) Wednesday, October 22nd at 9:00 a.m. Pacific time. The featured presentation is John Mueller's "Frightening Myths and Misconceptions." They'll have a "Three for Three" segment addressing issues that have popped up on the Groups board, plus plenty of Q&A. Registration ...
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AdWords Advertisers - A Worldwide Conference? Oct 18, 2008
This may be an unpopular post. I have no idea how many AdWords advertisers there are worldwide, I would estimate around 500,000. But one thing I do know, as a group we give Google around $1 Billion/Month. That's a chunk of change. What surprises me is that we've never organized. ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.