Search Engine Forums Spotlight: January 11, 2008

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Future of YPN?
Search Engine Watch Forums
"What do you think the future holds for YPN? They pay a decent amount per click, but their targeting sucks, and the main thing holding them back right now is their exclusivity clause."

Link Exchanges and Google's Opinion
Cre8asite Forums
"I've been reading a lot recently about Google's attitude toward paid links and link exchanges. I am debating whether or not to start my own link exchange program. Has anyone got any positive proof of results on the SERPS from a link exchange program? Or has anyone got proof of negative effects, barring the obvious penalties?"

Poll: Most Improved PPC Program of 2007
Search Engine Watch Forums
"Google is still king when it comes to PPC, but Yahoo made the most strides in '07 in my book."

Are There Any Cons to WordPress?
Cre8asite Forums
"Is there a reason I should ever build a site using something else?"

Yahoo Traffic
Search Engine Watch Forums
"I'm starting to think that no one gets a decent amount of Yahoo traffic. I get over 150,000 uniques a day from Google's SERPS, and about 1,500 a day from Yahoo."

Questions On Handling Marketing URLs
Search Engine Watch Forums
"We have marketing URLs (with additional parameters) through CSEs and affiliate channels that are 302'ing back to our canonical pages. We feel that we're doing what we can to avoid dupe content issues, but I was hoping for some opinions or validation."

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.