SearchDay: Tips for Creating a Successful Blog

Today's Top Story

SEW Expert - Sage Lewis Sage

Three Tips for Creating a Successful Blog
Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.
» Full story » Print version

Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

SEM Going Legit – Literally EDU
Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
» Full story » Print version

SEW Expert - Kevin Ryan Kevin

Yahoo's Judgment Day
Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to yesterday's shareholder presentation, the deal wasn't such a great idea.
» Full story » Print version

SEW Expert - Eric Enge Eric

Coding Problems: How to Avoid Getting Flagged by Search Engines
Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web.
» Full story » Print version

News from the Search Engine Watch Blog

Judge Protects Google Source Code, But Not YouTube Users
Posted by Nathania Johnson Jul 3, 2008

Remember when Google and Viacom were friends? Ah, those were the days. But not anymore. Over a year ago, Viacom filed suit against Google for the copyright infringment found on YouTube videos. In the latest plot point in the ongoing saga, U.S. District Judge Louis Stanton has ruled that Google ...
» Continue reading

Banned from Google? Get Back in the Game
Posted by Nathania Johnson Jul 3, 2008

The Official Google Webmaster Central blog has posted steps on how to get reincluded in the search results should you find yourself in the unfortunate circumstance of being exempted. Mariya Moeva, of the Search Quality Team, hosts an entertaining how-to vid explaining the steps you should take when your site ...
» Continue reading

Yahoo and MerchantCircle Enter Local Online Marketing Partnership
Posted by Nathania Johnson Jul 3, 2008

MerchantCircle, a network of local business owners, has announced a new partnership with Yahoo. As a newly minted Yahoo! Local Ambassador, MerchantCircle members will have exclusive access to Yahoo Local online marketing services. MerchantCircle has seen dramatic growth since December 2007, when it began a new push for its online ...
» Continue reading

Get smart at universal search SEO training class in Seattle
Posted by Greg Jarboe Jul 3, 2008

Greg Jarboe: Search Engine Strategies (SES) is asking us to teach a full-day SEO training class about âï¿Â½ï¿Â½Optimizing for Universal Searchâï¿Â½ï¿Â½ on Thursday, July 17, 2008, at the Renaissance Seattle Hotel, 515 Madison Street, Seattle, WA 98104? Amanda Watlington: I donâï¿Â½ï¿Â½t believe you. Greg: Would you believe SES is sending us to ...
» Continue reading

Search Engine Watch Forum Discussions

What should clients know about SEM? Jul 3, 2008
This is for those who've dealt with clients who needed a little hand holding & education regarding search. I'm trying to create a resource for clients new to Search Engine Marketing. My goal is to anticipate any questions and educate them, so they understand the benefits of SEM for their business. What ...
» Join the discussion

Adcenter Improvements Jul 1, 2008
There have been a few improvements that are seemingly small but have a significant impact. #1 - You can now view your dashboard data according to specific time frames. Today, Yesterday, Last 7, this month and so on. Can you believe they didnt have this until now?!!! Previously you had to ...
» Join the discussion

DOJ starts Yahoo AdWords investigation Jul 2, 2008
Dept. of Justice begins investigation of the Google/Yahoo AdWords deal..
» Join the discussion

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.