SearchDay: Can Google Predict the Next President?

Today's Top Story

SEW Expert - Erik Qualman Erik
Qualman


Can Google Predict the Next President?
More BRAND EQUITY BRAND EQUITY
A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters.
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien
Gaspard


Link Building Ideas for Local Auto Dealers
More LINK LOVE LINK LOVE
The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to various types of local businesses.
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SEW Expert - Kevin Ryan Kevin
Ryan


Yahoo's Suicide Pact with Google
More SEARCHING FOR MEANING SEARCHING FOR MEANING
Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing?
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SEW Expert - Tim Ash Tim
Ash


Uncovering Site Problems for Landing Page Optimization, Part 2
More BY THE NUMBERS BY THE NUMBERS
Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys.
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News from the Search Engine Watch Blog

Yahoo Plans Reorg: More Centralization
Posted by Kevin Newcomb Jun 26, 2008

Confirming recent rumors of another coming reorganization, Yahoo today announced its plans to centralize many of its product and engineering teams into one regional group in the U.S., rather than maintaining separate divisions for each set of products...
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Yahoo Sends Shareholders Letter About Google, Microsoft
Posted by Frank Watson Jun 26, 2008

Guess the wagon circling has begun over at Yahoo in preparation of the stockholders' meeting August 1. They sent out a letter to stockholders outlining the various events of the past few months and promoted voted for the existing board of directors...
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1.8 Billion Internet Users by 2012, China to Overtake US Internet Use by 2011
Posted by Nathania Johnson Jun 26, 2008

By 2012, 1.8 billion people will be using the internet, according to JupiterResearch. That will be a 44% increase from 2007. China, India, Russia and Brazil will see the highest growth rates. China will overtake the U.S. in internet use by 2011...
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Hillary Clinton out-Googled by Barack Obama 2008 campaign
Posted by Greg Jarboe Jun 26, 2008

Was the more seasoned Hillary Clinton presidential campaign out-Googled by the more search-savvy Barack Obama 2008 campaign? According to Kate Kaye at ClickZ, Clinton Spent Far Less Online Than Obama. And there are lessons here that every search engine marketer is going to want to see...
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Google Getting Sued For $1 Billion Over Gmail Tool
Posted by Frank Watson Jun 26, 2008

Apparently Chicago-based firm LimitNone is suing Google for misappropriating the trade secrets of its "gMove" application that Google allegedly used to develop its Email Uploader. The two-count lawsuit also claims Google violated Illinois' consumer fraud laws...
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Google Maps Easter Egg Discovered
Posted by Kevin Heisler Jun 26, 2008

Google Maps features a very funny Google Easter Egg: If you ask for directions from an address in Australia to an address in the USA the ever helpful "Get directions" tool gives some great tips on how to cross the Pacific Ocean...
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Twellow: Twitter Member Search
Posted by Frank Watson Jun 26, 2008

The people who give us WebProNews have launched a search engine for Twitter members - Twellow. Smart move given the popularity of Twitter and one Twitter itself could have launched if it was not already trying to lift a whale with a bunch of small birds...
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Google Names Patrick Pichette New CFO
Posted by Frank Watson Jun 26, 2008

Google has announced their replacement of outgoing CFO George Reyes. Former Bell Canada CFO Patrick Pichette has been offered the position along with an employment package as good as many first round draft picks in sports...
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Searchme Adds Media Search and Visual Bookmarking
Posted by Nathania Johnson Jun 26, 2008

Visual search engine Searchme has announced the addition of two new features. The first is Media Search, which allows users to search for videos and images from YouTube and Flickr. The second is "Stacks," a visual bookmarking and sharing features that enables users to share what they find on blogs...
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State of Missouri Releases Collaborative Search Portal
Posted by Nathania Johnson Jun 26, 2008

The State of Missouri has launched a collaborative search portal, enabling citizens of the Show-Me state to explore millions of historical documents. The search, dubbed Missouri Digital Heritage, is powered by Deep Web Technologies' Explorit Research Accelerator...
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Apartment Guide Launches Mobile GPS Search Application
Posted by Nathania Johnson Jun 26, 2008

Apartment Guide has launched a mobile search application allowing users to find apartments via GPS. They've partnered with Mobile Accord to provide the location-based listings, available through participating carriers...
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Microsoft's Steve Ballmer Sees All Media Electronic in 10 years
Posted by Frank Watson Jun 26, 2008

Microsoft CEO Steve Ballmer told the Washington Post today that trees will have no fears from newspaper publishers as all media will be electronic. Funny to see someone with such influence on our lives be so far off the track...
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Google Searches Lead to One Conviction, One Arrest
Posted by Kevin Heisler Jun 25, 2008

CNN/crime nailed one Google search crime story but missed the other. CNN caught the man who murdered his wife and daughter but missed the sex offender practicing medicine in Florida...
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Search Engine Watch Forum Discussions

QS and ad serving options Jun 26, 2008
I do a lot of ad testing but generally find ads with low CTR generate higher conversion rate and vice versa. Because of this, I have always left my campaigns to rotate ads more evenly under ad serving option. Since one of factors in QS is CTR, does this negatively ...
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Top Key Phrase Suddenly Fails Jun 26, 2008
A couple of days ago it seems my site was hit with some kind of algorithmic penalty that I can't figure out. I try to only do white hat SEO. Site is a couple years old, very well ranked for hundreds of keywords. Has ranked on page 1 or 2 of ...
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AdWords: The Strangest Test Jun 21, 2008
Readers of this forum will know that I enjoy testing AdWords, and pushing it to the limits. But, this is without doubt the strangest AdWords test I've ever done. I'm not sure what it proves (if anything) but I'm posting it here to see it anyone has creative ideas...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.