SearchDay: Creative Messaging in a Direct Response World

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SEW Expert - Gregg Stewart Gregg

Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? Branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both.
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris

SEO Basics: Effective Iterative Keyword Research in 2008
The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.
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SEW Expert - Justilien Gaspard Justilien

Link Building Ideas for Local Auto Dealers
The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to various types of local businesses.
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SEW Expert - Erik Qualman Erik

Can Google Predict the Next President?
A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters.
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News from the Search Engine Watch Blog

Local Advertisers Shifting Dollars to Internet
Posted by Nathania Johnson Jun 27, 2008

This year, local advertisers are expected to shift $13.1 billion of their budgeted funds to the Internet, according to Borrell Associates. The number is up 50% over last year. In 2009, local online ad spending is projected to grow another 40% to $18.2 billion in 2009. By 2012, the growth in ...
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Microsoft to (Finally) Acquire Powerset? Should Someone Tell Icahn?
Posted by Nathania Johnson Jun 27, 2008

Microsoft must have been putting on a good poker face a week ago when it said they weren't looking at any internet-based acquisitions in the wake of failed talks with Yahoo. Venture Beat is now reporting that Microsoft is poised to acquire semantic search company Powerset in the neighborhood of ...
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Google Updates BlackBerry Search Results Pages
Posted by Nathania Johnson Jun 27, 2008

Two weeks after launching faster pages for mobile search, Google Mobile is announcing updates to search results pages for BlackBerry devices. Included in the update: Improved Comprehensive Results: Incorporates results from Product Search, Blog Search, News archives search, and more.Blended results: Web, image, local and news results are now combined. But, ...
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Geoff Ramsey of eMarketer spots three key market trends
Posted by Greg Jarboe Jun 27, 2008

Geoff Ramsey, the co-founder and CEO of eMarketer, recently shared 0.001% of the information that his team of researchers and analysts knows about Internet market trends during his morning keynote at Electronic Retailerâ””s LiveEdit Lab. Why can I be so precise? He presented 60 slides out of the 54,000 charts available ...
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Google Launches Latin American AdWords Blog
Posted by Frank Watson Jun 26, 2008

Multilingual search is one of the growth areas of our industry and Google has added its own help in the space by launching its Latin American AdWords Blog. Written in Spanish, the launch today introduces itself and gives an overview of its intentions and direction. I used a machine translator to ...
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Google Holding Free Webinar On Analytics, Optimizer and Tools
Posted by Frank Watson Jun 26, 2008

Set the date aside, July 8th, if you want to get the inside scoop on Google's website tools. As announced today over at the Official Google Blog, they will be holding a webinar about Google Analytics, Website Optimizer and Webmaster Tools. These Google products have become an invaluable set of tools ...
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Search Engine Watch Forum Discussions

Back to the Basics 2008: Keyword Research Jun 27, 2008
In today's SEM Crossfire, "SEO Basics: Effective Iterative Keyword Research in 2008 (," I describe many of the methods used by our team to perform keyword research. This Genesis process for all things search engine marketing related has evolved drastically in the last three years since primary dependence on ...
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QS and ad serving options Jun 26, 2008
I do a lot of ad testing but generally find ads with low CTR generate higher conversion rate and vice versa. Because of this, I have always left my campaigns to rotate ads more evenly under ad serving option. Since one of factors in QS is CTR, does this negatively ...
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Top Key Phrase Suddenly Fails Jun 26, 2008
A couple of days ago it seems my site was hit with some kind of algorithmic penalty that I can't figure out. I try to only do white hat SEO. Site is a couple years old, very well ranked for hundreds of keywords. Has ranked on page 1 or 2 of ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.