SearchDay: Don't Hire a Butcher to do a Baker's Job

Search Engine Watch Experts Columns

Search Engine Watch Expert - Mark Jackson
Mark
Jackson
Don't Hire a Butcher to do a Baker's Job
» AU NATURAL: Organic search engine optimization strategy and tactics
There are a few firms that might do a good job of both Web design and SEO. But most Web design companies have no business claiming to "do" SEO.
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Search Engine Watch Expert - Carrie Hill
Carrie
Hill
Small Business Owners Need Twitter and LinkedIn
» LITTLE BIZ: Search marketing tips for small business
It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ.
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News from the Search Engine Watch Blog

Paid Search Click Data: Syndicated Versus Pure Search Referrals
Posted by Nathania Johnson
Efficient Frontier has released data showing where those paid search click referrals are coming from. Here's the raw data: Yahoo: 45% from pure search, the rest from its 1196 syndicated sites Google: 59% from pure search, the rest from its 431 syndicated sites MSN: 99% from pure search, the rest from its 5 syndicated sites.
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Microsoft WorldWideTelescope Launches
Posted by Eli Feldblum
Microsoft has launched WorldWideTelescope, its downloadable answer to Google Sky, Google Earth and Google Moon.
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Superpages.com Launches Desktop Widget
Posted by Nathania Johnson
Local search results come up right in the widget and once a business is clicked on, users will see reviews, maps and a business profile.
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The One SEO PowerPoint Your CEO Must See
Posted by Kevin Heisler
If your CEO doesn't have 10 minutes to invest in this SEO deck, you should find a new job.
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Search Engine Watch Forum Discussions

Anyone Else Noticing Rankings Jumping?
Posted by shilly
We have been bouncing back and forth between positions 4 and 5 for months for a broad term. Last week we went to 3 and between then and now we are bouncing between 3 and 7. This isn't the strange part. the strange thing is, we are seeing different rankings within minutes of refreshing our browser and different ranking between IE and FF?
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Another Nail in the Coffin? Yahoo Shuttering Ambassador Program
Posted by Mel66
Yahoo is reportedly shutting down their Ambassador Program, which was their PPC certification program. Is this yet another sign that Yahoo is moving towards a partnership with Google?
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How Searches Look in Other Countries and with Other Browser Settings
Posted by Bergman
Is there a simple way to check out which ads show to people with different browsers/languages, without changing the language setting of the browser every time?
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.