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SEW Expert - Mark Jackson Mark
Jackson


The Better You Rank...the Better You Rank!
More SEW EXPERTS: AU NATURAL SEW EXPERTS: AU NATURAL
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie
Hill


Testing Your Online Business Plan
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development.
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SEW Expert - Ron Jones Ron
Jones


Web Analytics 101, Part 1
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
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SEW Expert - William Flaiz William
Flaiz


Are Rankings Still Relevant?
More SEW EXPERTS: OUTSOURCED SEW EXPERTS: OUTSOURCED
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone.
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News from the Search Engine Watch Blog

Google Holds, Yahoo Gains Search Ad Share in Q4 2008, According to Efficient Frontier
Posted by Nathania Johnson Jan 20, 2009

Efficient Frontier has released a search engine advertising report for the fourth quarter of 2008. They found that Google held onto its 76% market share while Yahoo gained 3%. Here are additional trends they found: Large vs. Small Advertisers: Small advertisers in the U.S. accounted for a greater decrease in search advertising ...
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On a Slow Search News Day: My Google Sauce Dream
Posted by Nathania Johnson Jan 20, 2009

My daily search news duties are a bit slow today due to some apparently big government change of power in the nation's capital. So it is with great pride that I share with you a dream I had involving Google last night. I was back at the summer camp I ...
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Method To See If Site Is Banned or Penalized in Google
Posted by Frank Watson Jan 20, 2009

Marcus Tander - aka Mediaadonis - has discovered a way to check if your site has been penalized or banned in Google. How long this flaw in the system will remain open one cannot tell, but it is working right now. All you have to do is add hyves as a ...
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SpokeUp.com: A Smarter Kind of Social Network
Posted by Nathania Johnson Jan 20, 2009

When SpokeUp.com launched a few weeks ago, I was a bit confused. Where's the social voting? Where's the splashy Web 2.0 design? I gave it another chance and I'm glad I did, because SpokeUp.com is a smarter kind of social network. Instead of just voting, you actually have to comment, bookmark ...
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AOL Updates Truveo iPhone Video Search App
Posted by Nathania Johnson Jan 20, 2009

AOL has released an update to its Truveo Video Search application for the iPhone. Here's what to expect: Intelligent Query Completion, which assists users by suggesting key words or even television shows. For example, if a user enters â””stockâ”” into their Truveo application on their iPhone, the query completion engine ...
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Is Google's New Preference Option Building Trust Ranking?
Posted by Frank Watson Jan 19, 2009

The introduction of Google's latest search feature "Preferences" where you get to add sites whose results you prefer to be a source of your search results seems to reflect their move to "Trust" ranking. "The preferred sites feature lets you set your Google Web Search preferences so that your search results ...
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Updated Google Analytics Code Fixes Rare JavaScript Message
Posted by Nathania Johnson Jan 19, 2009

Google Analytics has updated the code snippet that is placed on websites. The update fixes the rare display of a JavaScript message that can be seen by visitors to sites using Google Analytics. You don't have to update your code to keep analytics tracking going, but if you want to avoid ...
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Search Engine Share Remains Flat Month-Over-Month in December 2008, According to comScore
Posted by Nathania Johnson Jan 19, 2009

comScore has released its December 2008 search engine share rankings. Despite a 3% increase in overall searches, the share among the search engines changed little from November. 12.7 billion core searches were conducted in December, with Google seeing 8 billion of them: Related Reading: Online Video Views for November 2008 Up 34% Year ...
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Live Search Launches News Alerts Service
Posted by Nathania Johnson Jan 19, 2009

Microsoft's Live Search has launched a news alerts service. This service will let users know when a keyword they choose appears on a news website. This is similar to Google alerts. Here's the process for setting up a Live Search alert: Go to news.live.com.Sign in with your Live ID (or get one ...
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Google Celebrates 100,000th Knol
Posted by Nathania Johnson Jan 19, 2009

A few weeks ago, Google Knol received its 100,000th entry. Google Knol launched as a Wikipedia-esque knowledge sharing product last summer. In October, Google integrated Custom Search with Knol. Knol has grown quickly and the interface is now available in eight languages including Arabic, English, French, German, Italian, Korean, Portuguese and ...
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Search Engine Watch Forum Discussions

SEM is illegal - Unless you are licensed Jan 19, 2009
Catchy headline or reality? We work with a number companies in the financial services sector and more and more we are getting legal opinions that we, as an advertising agency for companies, need to be licensed in many states to provide marketing services to these companies. With the economy tanking and ...
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2009 SEMPO InHouse Salary Survey is open Jan 16, 2009
Again this year we're running the In-House salary survey. *Click here to take the survey.* (http://www.surveymonkey.com/s.aspx?sm=oWEwtEmG0TAT_2bz62K_2bzOfg_3d_3d) As with last year, we'll be sharing two levels of data: A summary view for non-members, and a deeper view with members. That said, you DO NOT have to be a SEMPO member to participate. The survey is anonymous, ...
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Yahoo Adcrawler Jan 20, 2009
Should I be blocking the "Yahoo Adcrawler" in my robots.txt file or maybe only blocking specific paths? I just see that the crawler keeps coming back and visiting the site hundreds and hundreds of times per day and hitting pages that have not been alive for over a year... It seems that ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.