Search Engine Forums Spotlight

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

How Important is the "Small Stuff" in SEO?
Search Engine Watch Forums
"Should the small stuff should be skipped over, or done with care while understanding they are not the most important things that need to be done?"

Today's Webmasters & Their Relationship with Google
Webmaster World
"I'm convinced that today's webmaster is under the Google mindshare spell. Most don't even realize it."

CPA Management
Cre8asite Forums
"What sort of safeguards are used to limit rapid increases in cost? Specifically, if your company causes CPA to pass the maximum level that we are willing to accept."

Link Building Incentives?
Search Engine Watch Forums
"It's rare for people to link to a site 'just because' unless you have an amazing site with content that can't be found elsewhere. Even then you need to let people know where it is so they can link to it."

Adding Content For A Purely Commercial Site
High Rankings Forum
"So other than showing off my widgets and writing great praises about them, what can I do to cause others to link to me?"

Ethical Dilemma, Need Opinions
Search Engine Watch Forums
"The problem with ethical dilemmas is that they are dilemmas. If the answer was easy or obvious, then you would not have to ask anyone for advice, and if you did, all the advice would be the same."

New AdSense Rule/Clarification/Crackdown
Webmaster World
"It sounds like the real issue is deception and confusion, and proximity is just one way deception and confusion are achieved."

Who's Using AdWords Negative Suggestion Tool?
Search Engine Watch Forums
"The tool is effective for those using broad match and the more general the term, the better. You are still going to need to use common sense when using this to figure out which negatives to add."

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.