SearchDay | Launch Google Freedom Now

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SEW Expert - Kevin Ryan Kevin

Launch Google Freedom Now
How much power should Google have? How much is too much? Why should you care? Would we really be better off in a Google-free world?
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim

Landing Page Optimization -- Insource or Outsource? Part 2
Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. Here are three more important considerations before you choose to outsource your testing program or "insource" it by doing everything in-house.
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SEW Expert - Carrie Hill Carrie

Making the Most of Search Engine Copywriting
Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises.
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SEW Expert - Mark Jackson Mark

Hosting Issues and SEO
When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes -- and when to use them correctly -- is critical for any competitive Webmaster or search marketer.
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News from the Search Engine Watch Blog

Google Goes on the Defensive About Yahoo Ad Deal Cost Projections
Posted by Nathania Johnson Sep 17, 2008

Google is none-too-thrilled about a SearchIgnite study suggesting that search advertising prices would increase by 22%. Now they're fighting back by saying the study was misleading. Here are their main points: Ad prices are not set by Yahoo! or Google, but by advertisers themselvesYahoo! won't be able to see the current ...
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Google Releases Audio Indexing into Google Labs
Posted by Nathania Johnson Sep 17, 2008

In July, Google launched an iGoogle gadget that enables video speech search for select election videos. The technology searches transcribed speech snippets from the videos. Now, Google has released this technology into Google Labs. So far, you can still only search the few transcribed snippets from election-related videos. Now, you can "search ...
» Continue reading and Buddy Media Team Up for Social 'App-vertising' Solution
Posted by Nathania Johnson Sep 17, 2008 is a social advertising network. Buddy Media is a social media consulting and analytics company (i.e. they have clients!). Today, they have announced a partnership that allows people to buy advertising and access analytics to make the most of their social media campaigns. They're calling it social 'app-vertising' and brands ...
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ChaCha is Fastest Growing Mobile Text Search Service
Posted by Nathania Johnson Sep 17, 2008

Since launching a mobile text search service in January, ChaCha has answered 27 million queries, already gaining 7% of the U.S. mobile search market. They tied Yahoo in mobile search market share by the end of June 2008. ChaCha experienced an 800% growth rate in the second quarter of 2008. "Mobile search ...
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Google Discusses Search Evaluation Process
Posted by Nathania Johnson Sep 16, 2008

Google had been doing a series of posts about search quality. Today, the latest post in the series discusses how evaluation enters into the the process. Scott Huffman, Engineering Director, gave four insights into the nuances of difficulty experienced in search evaluation: First, understanding what a user really wants when they type ...
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Search Engine Watch Forum Discussions

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New QS: What is the Numeric Quality Multiplier? Sep 16, 2008
I was excited - and scared - to see that the new QS changes have arrived today in all of my AdWords accounts. My first question is in regards to Quality Score and the way it is used to calculate Ad Rank and actual CPC. We now see a ...
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AdWords - What happens when QS=10? Sep 16, 2008
Now that the new QS is live I set out to see what happens if you achieve "perfection" of QS = 10/10. First I had to get a QS of 10. No problem. I picked a 2 word keyphrase, lets call it word1 word2, and then I registered the domain name ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.