SearchDay | SEO Link Building Fundamentals

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SEW Expert - Eric Enge Eric

SEO Link Building Fundamentals
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages.
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Search Engine Watch Experts Columns

SEW Expert - Kevin Ryan Kevin

Stop In-House SEO Disasters Now!
Whether you're in the house or outside it, fighting the good fight is never easy. Though we don't do it enough, hat's off to the in-house SEO practitioners everywhere.
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SEW Expert - Aaron Shear Aaron

Google's Algorithm is Shifting
Google seems to be moving toward an algorithm based more on "site quality" and user behavior. Links are still key, but there are many other factors to consider. Is your site ready to rank using the new factors?
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SEW Expert - Mark Jackson Mark

What You Need to Know Before Committing to SEO
Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
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News from the Search Engine Watch Blog

Live Search now Live on Facebook
Posted by Nathania Johnson Oct 8, 2008

In July, Microsoft and Facebook announced an expansion of their existing partnership to include Live Search on the social network. Today, that plan has been implemented. AdCenter ads are being served up along with the results. Here's what they're saying about it: On the Live Search blog, Angus Norton, Senior Director, Live ...
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YouTube, Now with Click-to-Buy
Posted by Nathania Johnson Oct 8, 2008

YouTube has begun placing click-to-buy links beneath videos. This is the beginning of a greater plan to offer YouTube as an e-commerce platform to interested companies. Amazon, iTunes, EMI Music and Electronic Arts are among the first to get a crack at the new feature, which is currently only available in ...
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Federated Media Revamps Self-Service Ad Platform
Posted by Nathania Johnson Oct 8, 2008

Federated Media has unveiled and launched a revamped version of their self-service advertising platform. Here's what to expect with the update: Transparent site listsReal-time inventory availabilityAn ad creative upload toolThe flexibility to buy on a site-specific, categorical, or demographic basisPurchasing on either a CPM basis or on a flat rate basis â””With ...
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Internet Advertising Up 15.2% for the First Half of 2008
Posted by Nathania Johnson Oct 7, 2008

The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008. The six month period saw $11.5 billion in revenues, up 15.2% over the same period in 2007. The second quarter of 2008 was up 12.8% over Q2 of 2007, but showed a ...
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Search Engine Watch Forum Discussions

Google shows 404's but can't find em... Good tool for finding broken links (404's) Oct 7, 2008
Hello, Google webmaster tools shows a bunch of 404's but I cannot find them on my site for the life of me. I have been using a variety of online (w3c) and standalone (linkchecker,etc.) to validate my site and they show no errors. Anyone know of a good tool ...
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Which other variables can be used in the keyword url? Oct 7, 2008
Some of our customers use in the keyword URLs different variables, EG:{ifContent:C}{ifSearch:S}{creative} Keywordxxxx is used to link the conversion to a certain keyword, and with the {creative} it is possible to link it also to a creative. But are there any other variables that i can use?? I am investigating other ...
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DMOZ removed from Google Webmaster Guidelines Oct 3, 2008
Google Webmaster Guidelines was updated today and "directory submission" is no longer included! Here is what was removed: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.â””
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.