Search Engine Forums Spotlight
Links to this week's topics from search engine forums across the web.
"Obviously, it makes sense to use it as a form of market research to find out what products to target, or what product should be the next one that you add to your lineup. ...I'm curious what other routes people are taking with their keyword research. How else have you used it to work with a client? What other areas of marketing are you shaping with your keyword research?"
Paid Inclusion: "The Fix Is In"
"Fix, maybe not. Give a lot more weight to the CPC [cost per click” XML feed customers? Absolutely."
Inktomi... Major Changes?
"I've seen a major tweak on geographical targeting. UK Sites I used to rank well on across the board have dropped on MSN.com but soared to the top on MSN UK (the same thing has happened on HotBot). Sites targeted at the US have risen in rank and fallen on other country versions of MSN."
LookSmart Losing Microsoft MSN Deal
High Rankings Forum
"Looksmart, after they lose MSN, will be somewhere around where Kanoodle is, as a player in the PPC [pay per click” market."
LookSmart Loses MSN
"Microsoft has rights to the 'copy' of the Looksmart directory currently displayed on MSN. However, Looksmart down played that fact and pointed out the directory would soon grow stale, and that Looksmart would not be providing updates. Looksmart doesn't know if MSN will continue to use the directory or add modifications and continue to use it. They only know, they won't be involved."
High Rankings Forum
"A good keyword density is using the keyword phrases as many times as possible, without it sounding dumb."
AdSense Click Warfare
"...the scariest one for publishers is fraud based upon sabotage. That is, a competitor or someone with a grudge deliberately clicking on your AdSense ads, with the sole purpose of getting your site suspended from AdSense."
Search Engine Forums Spotlight courtesy Search Engine Guide.
Danny Sullivan on Local Search
Watch SearchDay next Tuesday for the first of a three-part series on the state of local search by Search Engine Watch editor Danny Sullivan. The series, which will run on consecutive Tuesdays, takes a close look at new developments in local search, including efforts by Overture, Google and CitySearch.
SearchDay Week in Review
What's In A (Search Engine's) Name?
SearchDay, Oct. 9, 2003
What's a Google? Should you be wary of Inktomi? Here's a look at the origins and meanings of the major search engines' names.
AOL Renews With Google
SearchDay, Oct. 8, 2003
AOL has renewed its agreement with Google for search results in a new multiyear deal.
MSN To Drop LookSmart
SearchDay, Oct. 7, 2003
LookSmart has announced that its deal to provide Microsoft with listings for its MSN Search service is not being renewed, leaving the company without its most important partner.
Google Testing Frequent Searcher Program
SearchDay, Oct. 6, 2003
Ever wonder just how often you use Google in a day? Soon you may be able to get an exact count thanks to a Google search counter the company has been quietly testing with a small group of users.
Ask Jeeves' butler character will continue to play a prominent role on Ask.com and elsewhere in the company's marketing efforts. Yesterday's SearchDay incorrectly stated that the company planned to discontinue using the butler character as its mascot.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
| Googles launches tracking tool... |
Netimperative Oct 10 2003 9:42AM GMT
| Trillian finally cracks Yahoo... |
Silicon.com Oct 10 2003 8:15AM GMT
| Advertising: Advertising Propels Yahoo's Profit... |
New York Times Oct 10 2003 5:34AM GMT
| Travelweb Spins Search Engine, Affiliate Deals... |
dmnews.com Oct 10 2003 5:13AM GMT
| Yahoo News Offers Customizable RSS Files... |
Research Buzz Oct 10 2003 0:22AM GMT
| How to hack Amazon... |
ZDNet Oct 9 2003 11:49PM GMT
| Yahoo Surges, Valuation Still Questioned... |
Washington Post Oct 9 2003 11:20PM GMT
| MS defends LookSmart breakup... |
Australian IT Oct 9 2003 9:15PM GMT
| IT does matter, says Autonomy chief... |
ZDNet Oct 9 2003 6:11PM GMT
| Yahoo Tops Estimates... |
Business Week Oct 9 2003 1:08PM GMT
| Search and Ads Drive Blockbuster Yahoo Earnings... |
SiliconValley.Internet.com Oct 9 2003 10:26AM GMT
| Cloaking Device Made for Spammers... |
Wired News Oct 9 2003 9:38AM GMT
| 20 Great Google Secrets... |
PC Magazine Oct 9 2003 6:26AM GMT