Search Engine Marketing Case Studies

A special report from the Search Engine Strategies 2001 Conference, November 14-15, Dallas, TX.

A longer, more detailed version of this article is
available to Search Engine Watch members.
Click here to learn more about becoming a member

As any search engine marketer will tell you, one of the best ways of learning what works in this industry is to study successful sites. And that was the focus of this fascinating session: case studies in search engine marketing.

Jamie Lowe of All-Outdoors Whitewater Rafting and SearchEngineMarketing.com opened the session with a discussion of his rafting site.

The All-Outdoors site recently won several of the 2001 Inc Web Awards, including the Best Small Business Site in America, Winner of General Excellence, First Place in Customer Service, and Second Place in ROI.

Lowe pointed out that white water rafting is a high expense, low profit market. Because white water rafting is a small industry, they have to be creative with their ad budget. So, they put money into the Web versus magazine articles.

The company had two goals for their Web site: for the site to be displayed prominently, and for them to be able to compete for the best Web experience for the user.

How did they begin to accomplish this? All of their pages are focused and optimized for specific keywords. They use HTML links and link text along with image maps. And, they spread out the work over the course of several years.

To prove the power of search engine marketing, the company can trace $760,000 to search engine referrals in the year 2000.

Lowe's recommendations? "Don't obsess over rankings. Concentrate on content, because it will be indexed and will have lasting results."

The next panelist was Gregory Markel, Founder of Infuse Creative, a Web design and marketing company with mainly entertainment clients.

Because search engine marketing is such a "fluid environment" with things changing all the time, Markel recommends not focusing on just one thing. For example, "Never ignore secondary keywords," he said.

Markel then discussed several of his clients' sites, beginning with Finalfantasy.com. He rated the site's difficulty factor a 10 out of 10 because of the massive competition and lack of link popularity. Plus, the site is 100% Flash.

The company created 300 pages for the site and did not use cloaking strategies. Instead, they used frames with tags. They didn't bother creating link popularity because they knew it would come later.</p> <p>After optimization, the site now has several #1 rankings. In fact, $75,000 was spent in the online marketing budget, with only 7.2% on search engine marketing. But, the search engines accounted for 25% of all online traffic.</p> <p>Like Markel, Holly Dorland with JUMP Internet Marketing feels that users are desensitized to paid listings. So, she cautions not to forget your SEO stats.</p> <p>"If you are not marketing your site or driving traffic to your site, you are not going to have an effective Net presence," said Dorland. </p> <p>Her philosophy for search engine marketing includes:</p> <p>1. Strategies to get targeted traffic to site;<br /> 2. Strategies to encourage viewer interaction and input; and,<br /> 3. Strategies to get return traffic.</p> <p>Dorland added, "Know the search engines and how they work, and know that a #1 can change."</p> <p>One of her client's, TulsaTubeBending.com, is an industrial client with a very narrow audience. They wanted a cost effective marketing avenue.</p> <p>Their goals were:</p> <p>1. Increase sales leads on the Net;<br /> 2. Obtain a larger share of the viewing audience;<br /> 3. Outposition their competition; and,<br /> 4. Increase qualified traffic.</p> <p>How did her efforts pay off?</p> <ul> <li><p>After 7 months, the site boasts a 575% increase in page views;<br /> <li>203% increase in user sessions;<br /> <li>250% increase in internal page views;<br /> <li>614% increase in targeted SE keywords;<br /> <li>55% increase in conversion rate. </ul></p> <p>The company sold $100,000 in products directly attributed to Net leads in one month. </p> <p>Conclusion</p> <p>By studying the strategies of top ranking sites and experienced search engine marketers, you'll learn valuable tips that you can apply to your own site. </p> <p> Panelists:<p> <b>Jamie Lowe</b>, Internet Marketing Director, <a href="http://www.aorafting.com">All-Outdoors California Whitewater Rafting</a> and Consultant with <a href="http://www.searchenginemarketing.com">SearchEngineMarketing.com</a> <p> <b>Gregory Markel</b>, Founder and President, Online Marketing Division, <a href="http://www.infusecreative.com">Infuse Creative</a> <p> <b>Holly Dorland</b>, Director, <a href="http://www.jumpinternetmarketing.com/">JUMP Internet Marketing</a>.</p> <p><i><b>Robin Nobles</b> is Director of Training for the Academy of Web Specialists (<a href="http://www.acws.com">http://www.acws.com</a>). </i></p> <div align="center"> <center> <table border="0" cellpadding="5" cellspacing="0" bordercolor="#BBDBE6" bgcolor="#BBDBE6" bordercolorlight="#BBDBE6" bordercolordark="#BBDBE6" width="400"> <tr> <td width="100%"> <p align="center"><font size="2" face="Arial,Helvetica"><b>A <a href="/subscribers/articles/0112-case-studies.html?source=sd1218-case-studies"> longer, more detailed version</a> of this article is <br /> available to Search Engine Watch members.<br /> <a href="/about/subscribe.html?source=sd1218-case-studies">Click here to learn more about becoming a member</a></b></font></td> </tr> </table> </center> </div> <p> <h2>Google Introduces Catalog Search</h2> <p> <p>Google has launched a beta version of Google Catalog Search for products contained in more than 700 popular mail order catalogs. To create this new service, Google has collected print catalogs and scanned them into a JPEG format. From there, Google runs OCR (optical character recognition) technology over the JPEG, which extracts the text and converts it into a readable web page.</p> <p>This means that you can both view original catalog pages as they were published, and take advantage of Google's sophisticated search technology to find the products you're interested in, either within a specific catalog or across all 700 catalogs in its database.</p> <p>Google has created a nifty new navigation bar that helps you easily maneuver through catalogs, and that provides useful information about the catalog, such as publication date, catalog code, merchant phone number and so on.</p> <p>As with most of its beta initiatives, Google welcomes your feedback. Consumers and vendors are invited to send in print catalogs to be included in Google Catalog Search. Vendors also have the option of choosing not to be included.</p> <p> <b>Google Catalogs</b><br /> <a href="http://catalogs.google.com">http://catalogs.google.com</a> <p> <p> <h2>Search Headlines</h2> <p> NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline. <p> <table BORDER="0" CELLPADDING="1" CELLSPACING="1"> <tr> <td BGCOLOR="ffffff" COLSPAN="1"> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="003399"><b> </b></font> </td> </tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29218215"> <a HREF="http://c.moreover.com/click/here.pl?l29218180" TARGET="l29218180"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Drkoop.com Joins Dot-Bomb Brigade</b>...</font></a><br /> <a HREF="http://www.wired.com/news/nc_index.html" TARGET="s29218180"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Wired News</font></a> <a HREF=" " TARGET="s29218180"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 2:28PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29213411"> <a HREF="http://c.moreover.com/click/here.pl?l29213386" TARGET="l29213386"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Catalog Content Management Gets New Round of Funding</b>...</font></a><br /> <a HREF="http://www.content-wire.com/Home/Index.cfm?CFID=29026&CFTOKEN=76366188" TARGET="s29213386"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Content-Wire</font></a> <a HREF=" " TARGET="s29213386"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 1:33PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29213470"> <a HREF="http://c.moreover.com/click/here.pl?l29213465" TARGET="l29213465"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Content Categorization Player Scores Round of Funding</b>...</font></a><br /> <a HREF="http://www.content-wire.com/Home/Index.cfm?CFID=29026&CFTOKEN=76366188" TARGET="s29213465"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Content-Wire</font></a> <a HREF=" " TARGET="s29213465"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 1:33PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29205149"> <a HREF="http://c.moreover.com/click/here.pl?l29205134" TARGET="l29205134"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>No Quick Fix for High Search Engine Rankings</b>...</font></a><br /> <a HREF="http://www.rankwrite.com/articles.htm" TARGET="s29205134"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Rank Write</font></a> <a HREF=" " TARGET="s29205134"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:51AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29205186"> <a HREF="http://c.moreover.com/click/here.pl?l29205173" TARGET="l29205173"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Dont Edit Your Search Engine Success</b>...</font></a><br /> <a HREF="http://www.rankwrite.com/articles.htm" TARGET="s29205173"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Rank Write</font></a> <a HREF=" " TARGET="s29205173"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:51AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29205196"> <a HREF="http://c.moreover.com/click/here.pl?l29205187" TARGET="l29205187"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Six Secrets to Search Engine Writing Success</b>...</font></a><br /> <a HREF="http://www.rankwrite.com/articles.htm" TARGET="s29205187"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Rank Write</font></a> <a HREF=" " TARGET="s29205187"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:51AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29209434"> <a HREF="http://c.moreover.com/click/here.pl?l29205073" TARGET="l29205073"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>The Meta Keyword Tag</b>...</font></a><br /> <a HREF="http://www.rankwrite.com/articles.htm" TARGET="s29205073"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Rank Write</font></a> <a HREF=" " TARGET="s29205073"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:51AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29204935"> <a HREF="http://c.moreover.com/click/here.pl?l29204916" TARGET="l29204916"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Registry to return fees for .biz domains</b>...</font></a><br /> <a HREF="http://news.zdnet.co.uk/" TARGET="s29204916"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">ZDNet</font></a> <a HREF=" " TARGET="s29204916"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:46AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29203523"> <a HREF="http://c.moreover.com/click/here.pl?l29203475" TARGET="l29203475"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Online publishers unite to make users pay</b>...</font></a><br /> <a HREF="http://www.silicon.com/" TARGET="s29203475"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Silicon.com</font></a> <a HREF=" " TARGET="s29203475"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:20AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29199113"> <a HREF="http://c.moreover.com/click/here.pl?l29198587" TARGET="l29198587"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Warning of malicious e-cards</b>...</font></a><br /> <a HREF="http://news.bbc.co.uk/hi/english/sci/tech/default.stm" TARGET="s29198587"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">BBC</font></a> <a HREF=" " TARGET="s29198587"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 9:15AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29195868"> <a HREF="http://c.moreover.com/click/here.pl?l29195862" TARGET="l29195862"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Excite@Homes demise is a mystery</b>...</font></a><br /> <a HREF="http://seattlep-i.nwsource.com/scitech/" TARGET="s29195862"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Seattle Post-Intelligencer</font></a> <a HREF=" " TARGET="s29195862"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 8:04AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29189331"> <a HREF="http://c.moreover.com/click/here.pl?l29189326" TARGET="l29189326"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Excite UK site expires on Web</b>...</font></a><br /> <a HREF="http://www.thetimes.co.uk/section/0,,5,00.html" TARGET="s29189326"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">The Times</font></a> <a HREF=" " TARGET="s29189326"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 4:05AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29179414"> <a HREF="http://c.moreover.com/click/here.pl?l29179411" TARGET="l29179411"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>NeuLevel rolls out new plan on disputed .biz names</b>...</font></a><br /> <a HREF="http://news.cnet.com/investor/news/investor-fd/0-9900-1000-0.html" TARGET="s29179411"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">CNET</font></a> <a HREF=" " TARGET="s29179411"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 17 2001 10:42PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td BGCOLOR="ffffff" ALIGN="center" COLSPAN="1"> <a HREF="http://www.moreover.com" TARGET="moreover"><img alt="powered by moreover.com" border="0" src="/IMG/460/171460/powered-by-moreover-com.gif?1430053386" BORDER=O /></a> </td> </tr> </table></p> </div> <div id="otdm-article-below-body-copy"> <div id="pca-mpu-ad-slot1"> <script>googletag.cmd.push(function(){googletag.display('pca-mpu-ad-slot1');});</script> </div> </div> <footer class="article-footer"> <ul class="list-horizontal related-links"> <li> Tags </li> <li> <a href="http://searchenginewatch.com/tag/internet-marketing">Internet marketing</a> </li> <li> <a href="http://searchenginewatch.com/tag/google-catalog-search">Google Catalog Search</a> </li> <li> <a href="http://searchenginewatch.com/tag/searchenginewatch">SearchEngineWatch</a> </li> <li> <a href="http://searchenginewatch.com/tag/search-engine">search engine</a> </li> <li> <a href="http://searchenginewatch.com/tag/search-engine-marketers">search engine marketers</a> </li> <li> <a href="http://searchenginewatch.com/tag/ocr">OCR</a> </li> <li> <a href="http://searchenginewatch.com/tag/dallas-tx">Dallas, TX</a> </li> <li> <a href="http://searchenginewatch.com/tag/web-site">web site</a> </li> </ul> <ul class="list-horizontal related-links"> <li> Categories </li> <li class="industry"> <a href="/category/industry" class="category-link">Industry</a> </li> </ul> <div id="otdm-article-below-further-reading"></div> <section class="share-bottom"> <h3 class="screen-reader-text">Recommend this story</h3> <!-- tools start --> <div class='shareaholic-canvas' data-app='share_buttons' data-app-id='7233768' data-title='Search Engine Marketing Case Studies ' data-link='http://searchenginewatch.com/sew/news/2065186/search-engine-marketing-case-studies'></div> <!-- tools end --> </section> <div id="otdm-sponsor-textpromo-industry"></div> <div id="otdm-article-promo"> <!--start OTDM-[article-promo]--> <aside class="promo-article"> <h3 class="screen-reader-text">Promotion</h3> <p><a href="http://www.clickzlive.com/sanfrancisco/?utm_source=sew&amp;utm_medium=referral&amp;utm_content=article-promo-logo&amp;utm_campaign=czlsf" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLSF logo']);"><img src="http://www.clickzlive.com/sanfrancisco/img/promo/clickz-live-sanfrancisco.png" style="float: left; margin: 0 10px 0 0;" title="ClickZ Live San Francisco" alt="ClickZ Live San Francisco" width="50" /></a> <strong><a href="http://www.clickzlive.com/sanfrancisco/?utm_source=sew&amp;utm_medium=referral&amp;utm_content=article-promo-czl-sf&amp;utm_campaign=czlsf" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'ClickZ Live San Francisco']);">Revolutionize your digital marketing campaigns at ClickZ Live San Francisco</a></strong>!<br />Educating marketers for over 15 years, we return to San Francisco August 10-12 with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through <strong>Friday, July 17</strong>. <a href="http://www.clickzlive.com/sanfrancisco/rates-pass-details.php?utm_source=sew&amp;utm_medium=referral&amp;utm_content=article-promo-register-today&amp;utm_campaign=czlsf" target="_blank">Register today and save $300!</a></p> <p><br /><a href="http://sesconference.com/atlanta/?utm_source=sew&amp;utm_medium=referral&amp;utm_content=article-promo-logo&amp;utm_campaign=sesatlanta" target="_blank"><img src="http://sesconference.com/atlanta/img/ses-atlanta-vert.png" style="float: left; margin: 0 10px 0 0;" title="SES Atlanta" alt="SES Atlanta" width="50" /></a><strong><a href="http://sesconference.com/atlanta/?utm_source=sew&amp;utm_medium=referral&amp;utm_content=article-promo-improve-seo-ppc&amp;utm_campaign=sesatlanta" target="_blank">Need to improve your SEO and Paid Search efforts?</a></strong><br /><strong>SES Atlanta</strong> is coming up on July 9. This 1-day event covers everything from optimizing PPC campaigns to diagnosing and fixing common SEO issues. <a href="http://sesconference.com/atlanta/rates-pass-details.php?utm_source=sew&amp;utm_medium=referral&amp;utm_content=article-promo-register&amp;utm_campaign=sesatlanta" target="_blank">Register today!</a></p> </aside> <!--end OTDM-[article-promo]--> </div> <section class="about-author"> <header> <h3>About the author</h3> </header> <ul class="list-horizontal"> <li> <h6><a href="/author/1773/robin-nobles">Robin Nobles</a></h6> </li> </ul> <div class="truncate02"> </div> </section> <aside class="related-content"> <header class="more-on"> <h3>More on Industry</h3> </header> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/news/2416125/yahoo-powering-search-results-with-google" title="Yahoo Powering Search Results with Google">Yahoo Powering Search Results with Google</a> </h2> <a href="/sew/news/2416125/yahoo-powering-search-results-with-google"><img alt="Google Bing Yahoo" height="87" src="/IMG/200/271200/google-bing-yahoo-2-140x87.png?1435913737" title="Google Bing Yahoo" width="140" /></a> <p> <span class="summary-short"> Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. </span> <a href="http://searchenginewatch.com/sew/news/2416125/yahoo-powering-search-results-with-google#disqus_comments" data-disqus-identifier="2416125" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/3225/emily-alford">Emily Alford</a> </li> <li> <time datetime="2015-07-02" itemprop="datePublished"> Jul 2, 2015 </time> </li> </ul> </article> <article class="content-block industry"> <h2> <a href="/sew/news/2415898/want-to-combine-sites-in-search-console-google-wants-to-know" title="Want to Combine Sites in Search Console? Google Wants to Know.">Want to Combine Sites in Search Console? Google Wants to Know.</a> </h2> <a href="/sew/news/2415898/want-to-combine-sites-in-search-console-google-wants-to-know"><img alt="Use Google Consumer Surveys" height="87" src="/IMG/786/285786/use-google-consumer-surveys-140x87.PNG?1434609333" title="Use Google Consumer Surveys" width="140" /></a> <p> <span class="summary-short"> Google posted a survey today asking for user preferences about grouping sites in order to compare them in a combined report. </span> <a href="http://searchenginewatch.com/sew/news/2415898/want-to-combine-sites-in-search-console-google-wants-to-know#disqus_comments" data-disqus-identifier="2415898" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/3225/emily-alford">Emily Alford</a> </li> <li> <time datetime="2015-07-01" itemprop="datePublished"> Jul 1, 2015 </time> </li> </ul> </article> </div> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/news/2415653/uber-buys-microsofts-mapping-tech-to-lessen-reliance-on-google-maps" title="Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps">Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps</a> </h2> <a href="/sew/news/2415653/uber-buys-microsofts-mapping-tech-to-lessen-reliance-on-google-maps"><img alt="Bing Maps New Roadmap Style" height="87" src="/IMG/932/185932/bing-new-roadmap-style-before-after-140x87.jpg?1429959016" title="Bing Maps New Roadmap Style" width="140" /></a> <p> <span class="summary-short"> Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps. </span> <a href="http://searchenginewatch.com/sew/news/2415653/uber-buys-microsofts-mapping-tech-to-lessen-reliance-on-google-maps#disqus_comments" data-disqus-identifier="2415653" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/2353/carly-page">Carly Page</a> </li> <li> <time datetime="2015-06-30" itemprop="datePublished"> Jun 30, 2015 </time> </li> </ul> </article> <article class="content-block industry"> <h2> <a href="/sew/news/2415462/google-earth-turns-ten-and-adds-two-new-features" title="Google Earth Turns Ten and Adds Two New Features">Google Earth Turns Ten and Adds Two New Features</a> </h2> <a href="/sew/news/2415462/google-earth-turns-ten-and-adds-two-new-features"><img alt="google-earth-logo" height="87" src="/IMG/114/321114/google-earth-logo-140x87.jpg?1435607384" title="google-earth-logo" width="140" /></a> <p> <span class="summary-short"> For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and Earth View, a library of Earth's most beautiful places. </span> <a href="http://searchenginewatch.com/sew/news/2415462/google-earth-turns-ten-and-adds-two-new-features#disqus_comments" data-disqus-identifier="2415462" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/3225/emily-alford">Emily Alford</a> </li> <li> <time datetime="2015-06-29" itemprop="datePublished"> Jun 29, 2015 </time> </li> </ul> </article> </div> </aside> <div id="otdm-article-below-more-on"> <div id="pca-mpu-ad-slot2"> <script>googletag.cmd.push(function(){googletag.display('pca-mpu-ad-slot2');});</script> </div> </div> <div id="otdm-article-above-comments"></div> <!-- comment holder start --> <aside class="list-holder comments"> <span class="anchor" id="disqus_comments"></span> <header class="list-title"> <h3>Comments</h3> <span class="read_more comment-add">View or add comments</span> </header> <div class="list-inner hide"> <div id="disqus_thread"> </div> <script type="text/javascript"> /* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */ var disqus_shortname = 'sewatch'; // required: replace example with your forum short name var disqus_developer = 1; var disqus_identifier = '2065186'; var disqus_title = "Search Engine Marketing Case Studies"; var disqus_url = "http://searchenginewatch.com/sew/news/2065186/search-engine-marketing-case-studies"; /* * * DON'T EDIT BELOW THIS LINE * * */ (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = 'http://' + disqus_shortname + '.disqus.com/embed.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); </script> <noscript> Please enable JavaScript to view the <a href="http://disqus.com/?ref_noscript">comments powered by Disqus.</a> </noscript> <a href="http://disqus.com" class="dsq-brlink">blog comments powered by <span class="logo-disqus">Disqus</span></a> </div> </aside><!-- comment holder end --> <div id="otdm-article-below-comments"></div> </footer> </article> <div id="otdm-homepage-slot-1"></div> </main> <div class="sidebar" role="complementary"> <aside class="email-signup"> <p><strong>Updates</strong>&nbsp;&nbsp; Sign up for daily (<a href="http://searchenginewatch.com/static/newsletters">or weekly</a>) newsletters.</p> <p><a href="http://searchenginewatch.com/static/newsletters" class="corner-image">Sign Up</a></p> <form action="http://newsletters.searchenginewatch.com/s/" method="post" onsubmit="return validateForm(this);"><input type="hidden" name="_account_id" value="171" /> <input type="hidden" name="_table_id" value="5" /> <input type="hidden" name="_dedupe" value="1" /> <input type="hidden" name="_email_field" value="5.email" /> <input type="hidden" name="_static_update" value="1" /> <input type="hidden" name="_rp" value="http://searchenginewatch.com/static/email-thanks" /> <input type="hidden" name="141.sew_searchday_newsletter" value="True" /> <input type="hidden" name="_list_id" value="71380" /> <input id="subscribe_newsletters" class="search_text_box" title="Email Address" onfocus="clearText(this)" type="email" name="5.email" value="Enter email address" maxlength="80" /> <input id="subscribe_newsletters_id" class="search_submit_tab" onclick="_gaq.push(['_trackEvent', 'Subscribe', 'clicks', 'Updates Module - right column button']);" type="submit" value="Subscribe" /></form> <script language="Javascript1.2" src="http://www.adestra.com/form_validate2.js" type="text/javascript"></script> <script type="text/javascript">// <![CDATA[ var badCol = '#97B9DA'; var badGrpCol = '#97B9DA'; var errorText = 'There was a problem with your request.\n\nPlease be sure you have entered and confirmed your e-mail address.' var debug = 0; function clearText(thefield) { if (thefield.defaultValue == thefield.value) thefield.value = "" } // ]]></script> <div class="menu4-follow"> <ul> <li>Follow us:</li> <li><a href="http://searchenginewatch.com/feeds/rss" target="_blank" title="Subscribe via RSS" class="rss">Subscribe via RSS</a></li> <li><a href="http://twitter.com/sewatch" target="_blank" title="Follow us on Twitter" class="twitter">Follow us on Twitter</a></li> <li><a href="http://www.facebook.com/sewatch" target="_blank" title="Follow us on Facebook" class="facebook">Follow us on Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Search-Engine-Watch-61126" target="_blank" title="Follow us on LinkedIn" class="linkedin">Follow us on LinkedIn</a></li> <li><a href="https://plus.google.com/+searchenginewatch/posts" target="_blank" title="Follow us on Google+" class="gplus">Follow us on Google+</a></li> <li><a href="http://searchenginewatch.com/static/newsletters" title="Subscribe" class="subscribe">Subscribe</a></li> </ul> </div> </aside> <!-- /// AD UNIT ///--> <aside id="otdm-mpu-1"> <div id="rhc-mpu-ad-slot1"> <script>googletag.cmd.push(function(){googletag.display('rhc-mpu-ad-slot1');});</script> </div> </aside> <!-- /// AD UNIT ///--> <div id="otdm-rhc-mpu-ad-slot"></div> <aside class="widget events"> <header> <h3>Events</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a title="SES Atlanta" target="_blank" href="http://sesconference.com/atlanta/?utm_source=sew&utm_medium=referral&utm_campaign=sesatl15-upcoming-events"> <img alt="event logo" src="http://www.incisive-events.com//IMG/995/43995/ses-atlanta-2015-png-185x114.png" title="SES Atlanta" /> SES Atlanta </a> <br> <time class="dateline" itemprop="datePublished" datetime="09-07-2015"> Start date: Jul 9, 2015 </time> </li> <li> <a title="ClickZ Live San Francisco" target="_blank" href="http://www.clickzlive.com/sanfrancisco/?utm_source=sew&utm_medium=referral&utm_campaign=sessf15-upcoming-events"> <img alt="event logo" src="http://www.incisive-events.com//IMG/812/44812/clickz-live-sanfrancisco-1-185x114.jpg" title="ClickZ Live San Francisco" /> ClickZ Live San Francisco </a> <br> <time class="dateline" itemprop="datePublished" datetime="10-08-2015"> Start date: Aug 10, 2015 </time> </li> <li> <a title="ClickZ Live Singapore 2015" target="_blank" href="http://www.clickzlive.com/singapore?utm_campaign=Events%20listing&utm_source=clickz_website&utm_medium=organic"> <img alt="event logo" src="http://www.incisive-events.com//IMG/146/45146/clickz-live-singapore-185x114.gif" title="ClickZ Live Singapore 2015" /> ClickZ Live Singapore 2015 </a> <br> <time class="dateline" itemprop="datePublished" datetime="21-10-2015"> Start date: Oct 21, 2015 </time> </li> <li> <a title="ClickZ Live Bangkok 2015" target="_blank" href="http://www.clickzlive.com/bangkok?utm_campaign=Events%20listing&utm_source=clickz_website&utm_medium=organic"> <img alt="event logo" src="http://www.incisive-events.com//IMG/147/45147/clickz-live-bangkok-1-185x114.gif" title="ClickZ Live Bangkok 2015" /> ClickZ Live Bangkok 2015 </a> <br> <time class="dateline" itemprop="datePublished" datetime="25-11-2015"> Start date: Nov 25, 2015 </time> </li> </ul> <footer> <a target="_blank" href="http://www.clickzlive.com/" title="ClickZ Live"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a href=http://searchenginewatch.com/category/events target="_blank">Event News</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot2"></div> <aside class="widget tip"> <header class="screen-reader-text"> <h3>Send us a story tip</h3> </header> <div class="widget-inner"> <a href="/static/contact">Send us a <span>story tip</span></a> </div> </aside> <div id="otdm-rhc-mpu-ad-slot3"></div> <aside class="widget comments"> <header> <h3>Comments</h3> </header> <div class="widget-inner"> <div id="recentcomments" class="dsq-widget"> <script type="text/javascript" src="http://sewatch.disqus.com/recent_comments_widget.js?num_items=25&hide_avatars=0&avatar_size=32&excerpt_length=280"></script> </div> </div> </aside> <div id="otdm-rhc-mpu-ad-slot4"></div> <aside class="widget webinars"> <header> <h3>Webinars</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://www.clickzacademy.com/webinar-upcoming.php#tbd" target="_blank">Ensighten webinar</a> <br> September 2015 </li> </ul> <footer> <a target="_blank" href="http://www.clickzacademy.com/" title="ClickZ Academy"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a target="_blank" href="http://www.clickzacademy.com/" title="More training">More training</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot5"></div> <!-- /// AD UNIT ///--> <aside id="otdm-mpu-2"> <div id="rhc-mpu-ad-slot2"> <script>googletag.cmd.push(function(){googletag.display('rhc-mpu-ad-slot2');});</script> </div> </aside> <!-- /// AD UNIT ///--> <aside class="widget trending"> <header> <h3>Trending</h3> </header> <ul class="tab-nav"> <li class="active"> <a href="#u-1">Most Views</a> </li> <li> <a href="#u-3">Most Likes</a> </li> <li> <a href="#u-4">Most Tweets</a> </li> </ul> <div class="widget-inner"> <ol class="title-list"> <li class="seo"> <a href="/sew/opinion/2415218/are-there-really-any-outdated-link-techniques"><img alt="expired-link-tactics" height="49" src="/IMG/989/320989/expired-link-tactics-80x49.jpg?1435913678" title="expired-link-tactics" width="80" /></a> <a href="/sew/opinion/2415218/are-there-really-any-outdated-link-techniques">Are There Really Any Outdated Link Techniques?</a> </li> <li class="ppc"> <a href="/sew/how-to/2414565/how-to-double-your-ctr-with-a-scientific-adwords-ad-copy-a-b-test"><img alt="ab-test-image" height="49" src="/IMG/675/320675/ab-test-image-80x49.jpg?1435396340" title="ab-test-image" width="80" /></a> <a href="/sew/how-to/2414565/how-to-double-your-ctr-with-a-scientific-adwords-ad-copy-a-b-test">How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test</a> </li> <li class="analytics"> <a href="/sew/how-to/2415237/12-add-ons-when-setting-up-google-analytics"><img alt="google-analytics-tag-manager" height="49" src="/IMG/846/320846/google-analytics-tag-manager-80x49.jpg?1435580426" title="google-analytics-tag-manager" width="80" /></a> <a href="/sew/how-to/2415237/12-add-ons-when-setting-up-google-analytics">12 Add-Ons When Setting Up Google Analytics</a> </li> <li class="ppc"> <a href="/sew/opinion/2414813/the-5-biggest-don-ts-of-paid-search"><img alt="ppc-pay-per-click" height="49" src="/IMG/523/311523/ppc-pay-per-click-80x49.jpg?1435913679" title="ppc-pay-per-click" width="80" /></a> <a href="/sew/opinion/2414813/the-5-biggest-don-ts-of-paid-search">The 5 Biggest Don’ts of Paid Search</a> </li> <li class="industry"> <a href="/sew/news/2415462/google-earth-turns-ten-and-adds-two-new-features"><img alt="google-earth-logo" height="49" src="/IMG/114/321114/google-earth-logo-80x49.jpg?1435741845" title="google-earth-logo" width="80" /></a> <a href="/sew/news/2415462/google-earth-turns-ten-and-adds-two-new-features">Google Earth Turns Ten and Adds Two New Features</a> </li> <li class="seo"> <a href="/sew/opinion/2414819/does-thumbtack-google-ventures-conflict-of-interest"><img alt="thumbtack-1" height="49" src="/IMG/797/320797/thumbtack-1-80x49.jpg?1435913679" title="thumbtack-1" width="80" /></a> <a href="/sew/opinion/2414819/does-thumbtack-google-ventures-conflict-of-interest">Does Thumbtack + Google Ventures = Conflict of Interest? </a> </li> <li class="industry"> <a href="/sew/news/2415653/uber-buys-microsofts-mapping-tech-to-lessen-reliance-on-google-maps"><img alt="Bing Maps New Roadmap Style" height="49" src="/IMG/932/185932/bing-new-roadmap-style-before-after-80x49.jpg?1429959016" title="Bing Maps New Roadmap Style" width="80" /></a> <a href="/sew/news/2415653/uber-buys-microsofts-mapping-tech-to-lessen-reliance-on-google-maps">Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps</a> </li> <li class="ppc"> <a href="/sew/news/2415217/5-ppc-tips-from-clickz-live-toronto"><img alt="004-allstate" height="49" src="/IMG/142/233142/004-allstate-80x49.jpg?1435705214" title="004-allstate" width="80" /></a> <a href="/sew/news/2415217/5-ppc-tips-from-clickz-live-toronto">5 PPC Tips from ClickZ Live Toronto</a> </li> <li class="industry"> <a href="/sew/news/2415199/amazon-eyes-siri-and-cortana-as-alexa-opens-up-to-developers"><img alt="voicerecognition" height="49" src="/IMG/597/304597/voicerecognition-80x49.png?1435913680" title="voicerecognition" width="80" /></a> <a href="/sew/news/2415199/amazon-eyes-siri-and-cortana-as-alexa-opens-up-to-developers">Amazon Eyes Siri and Cortana as Alexa Opens Up to Developers</a> </li> <li class="seo"> <a href="/sew/news/2415568/search-in-china-goes-beyond-baidu-as-qihoo-360-launches-in-hong-kong"><img alt="haosou-qihoo-360" height="49" src="/IMG/157/321157/haosou-qihoo-360-80x49.png?1435913681" title="haosou-qihoo-360" width="80" /></a> <a href="/sew/news/2415568/search-in-china-goes-beyond-baidu-as-qihoo-360-launches-in-hong-kong">Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong</a> </li> </ol> </div> </aside> <div id="otdm-rhc-mpu-ad-slot6"></div> <aside class="widget resources"> <header> <h3>Resources</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://www.clickzintel.com/abstract/marketer-guide-tracking-local-search-25191" target="_blank" title="Marketer's Guide to Call Tracking for Local Search">Marketer's Guide to Call Tracking for Local Search</a> </li> <li> <a href="http://www.clickzintel.com/abstract/agency-marketing-mobile-world-calls-beating-clicks-25190" target="_blank" title="Agency Marketing in a Mobile World: Why Calls Are Beating Clicks">Agency Marketing in a Mobile World: Why Calls Are Beating Clicks</a> </li> <li> <a href="http://www.clickzintel.com/abstract/-modern-marketers-engage-distracted-consumer-25010" target="_blank" title="30 Seconds or Less: How Modern Marketers Engage the Distracted Consumer">30 Seconds or Less: How Modern Marketers Engage the Distracted Consumer</a> </li> <li> <a href="http://www.clickzintel.com/abstract/modern-marketer-guide-mobile-orchestrating-mobile-marketing-25006" target="_blank" title="The Modern Marketer's Guide To Mobile: Orchestrating Mobile Marketing">The Modern Marketer's Guide To Mobile: Orchestrating Mobile Marketing</a> </li> <li> <a href="http://www.clickzintel.com/abstract/modern-marketer-guide-connected-customer-journeys-25007" target="_blank" title="The Modern Marketer's Guide to Connected Customer Journeys">The Modern Marketer's Guide to Connected Customer Journeys</a> </li> </ul> <footer> <a target="_blank" href="http://www.clickzintel.com/" title="ClickZ Intel"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a title="More resources" href="http://www.clickzintel.com/" target="_blank">More resources</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot7"></div> <aside class="widget jobs"> <header> <h3>Jobs</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/dp9z44JPAoQ/detailjob.php" target="_blank">Sr. Marketing Specialist, PPC</a> <br> Jun 30, 2015 - Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing... </li> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/1FYOtCnan6o/detailjob.php" target="_blank">Online Marketing Analyst </a> <br> Jun 19, 2015 - Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are... </li> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/K9zsrGNQ2xM/detailjob.php" target="_blank">Copy Editor</a> <br> Jun 8, 2015 - Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role... </li> </ul> <footer> <a target="_blank" href="http://jobs.clickz.com/" title="ClickZ Jobs"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a href=http://jobs.clickz.com/ target="_blank">More Jobs</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot8"></div> </div> </div> <!-- end content --> <div id="otdm-bottom"> <div id="footer-ad-slot"> <script>googletag.cmd.push(function(){googletag.display('footer-ad-slot');});</script> </div> </div> </div> <footer role="contentinfo"> <div class="container"> <div class="container-inner"> <nav class="menu-columns display-left"> <ul> <li class="home"><a href="http://searchenginewatch.com/">Home</a></li> <li><a href="http://searchenginewatch.com/static/about">About us</a></li> <li><a href="http://searchenginewatch.com/static/contact">Contact SEW</a></li> <li><a href="http://searchenginewatch.com/static/advertise">Advertise</a></li> <li><a href="http://searchenginewatch.com/static/contact-newsletter-help">Newsletter help</a></li> <li><a href="http://searchenginewatch.com/static/site-map">Site map</a></li> <li><a href="http://www.clickz.com/static/terms-conditions" target="_blank">Copyright &amp; Licensing</a></li> <li><a href="http://www.clickz.com/static/privacy-policy" target="_blank">Privacy policy</a></li> <li><a href="http://searchenginewatch.com/type/study">Stats</a></li> <li><a href="http://searchenginewatch.com/type/how-to">How-To</a></li> </ul> </nav><!-- end display-left --> <div class="menu-columns display-right"> <div class="logo"><span class="screen-reader-text">&copy; ClickZ Group Limited. 2015</span></div> <p class="copyright-truncated">ClickZ Group Limited. All rights reserved. 1 Hammersmith Broadway, London, W6 9DL</p> <p class="copyright-full">ClickZ Group Limited. All rights reserved. 1 Hammersmith Broadway, London, W6 9DL</p> </div><!-- end display-right --> <a target="_blank" title="Digital publisher of the year 2010 &amp; 2013" href="http://www.incisivemedia.com/accreditations"> <div class="accreditation"> <span class="screen-reader-text">Digital publisher of the year 2010 &amp; 2013</span> </div> </a> <p class="accredit-text"> <a target="_blank" href="http://www.incisivemedia.com/accreditations">Digital publisher of the year 2010 &amp; 2013</a> </p> </div><!-- end footer .container-inner --> </div> </footer> <!-- container end --> <script src="http://code.jquery.com/jquery-latest.min.js"></script> <script type="text/javascript" src="http://sesconference.com/_includes/sew-assets/javascripts/sew.js"></script> <!--[if lt IE 9]> <script src="http://sesconference.com/_includes/sew-assets/javascripts/respond.min.js"></script> <script src="/javascripts/respond.proxy.js"></script> <![endif]--> <!-- Quantcast Tag --> <noscript> <div style="display:none;"><img src="//pixel.quantserve.com/pixel/p-b1ou2z6Xnkchs.gif" border="0" height="1" width="1" alt="Quantcast"/> </div> </noscript> <!-- End Quantcast tag --> <!--Disqus scripts--> <script type="text/javascript"> /* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */ var disqus_shortname = 'sewatch'; // required: replace example with your forum shortname /* * * DON'T EDIT BELOW THIS LINE * * */ (function () { var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = 'http://' + disqus_shortname + '.disqus.com/count.js'; (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s); }()); </script> </body> </html>