SearchDay | Lies, Damned Lies, and Statistics in Landing Page Optimization

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SEW Expert - Tim Ash Tim
Ash


Lies, Damned Lies, and Statistics in Landing Page Optimization
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie
Hill


Targeting your Search Advertising for Success
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
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SEW Expert - Mark Jackson Mark
Jackson


SEO? That Sounds Like Work
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in.
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News from the Search Engine Watch Blog

Google's Conversion Optimizer Popular Among Advertisers
Posted by Nathania Johnson Aug 6, 2009

Google is reporting that Conversion Optimizer is a hit among advertisers. Using second quarter data, the AdWords tool is on track to manage $1 billion of paid search ad spend annually. Conversion Optimizer allows advertisers to bid on a CPA (cost-per-acquisition) basis. Google gave the example of a US-based shoe company ...
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AOL Adds 'Real-Time Topics' to Home Page
Posted by Nathania Johnson Aug 6, 2009

AOL is the latest to get into the "real-time" publishing game. They've added Real-Time Topics to each section of news on their homepage. When you click on a link in the Real-Time Topics section, it will take you to Love.com, a site that tracks buzz and hot stories. ...
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Q&A with Marc Poirier, Co-Founder and CMO of Acquisio
Posted by Greg Jarboe Aug 6, 2009

I asked Greg Meyers of iGESSO, LLC to interview Marc Poirier, Co-Founder and Chief Marketing Officer of Acquisio, before SES San Jose 2009. Acquisio is one of the scores of sponsors and exhibitors that you'll want to check out when the exhibit hall is open from 10:00 a.m. to ...
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SES San Jose 2009 to Feature Search Engine Foosball Smackdown Rematch
Posted by Greg Jarboe Aug 6, 2009

If you attended SES San Jose last year, you may have seen the Search Engine Foosball Smackdown. It was a heated event between Google, Microsoft, and Yahoo! Each search engine sent some of its best foosers to see who would dominate (well, at least who would dominate the ...
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Dig Deeper Into Airfares with Bing's Flexible Travel Search Tools
Posted by Nathania Johnson Aug 6, 2009

When you're planning to fly, finding the best price is usually a priority. Being flexible with your travel dates or airports can usually help in securing a lower price. Bing has some pretty cool travel search tools to help you get a great deal. When you visit Bing.com/travel, scroll down ...
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Delicious Updates with New Search, Email and Tweet Features
Posted by Nathania Johnson Aug 6, 2009

Social bookmarking site Delicious, which is owned by Yahoo!, has been updated with some snazzy new features to make your bookmarking experience easier. New search tools have been added that allow you to search a given date range and/or filter down by tag. Search results will also display rich media ...
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Flickr Updates Design of Search Results
Posted by Nathania Johnson Aug 6, 2009

Yahoo! owned Flickr has given a makeover to its search results page. Now, instead of scrolling through a single stream of images, you see a grid. You can filter by size by checking your selection at the top right of the results. Also, mouseover a single result and look for an ...
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Tweetblocker - Blocked!
Posted by Byron Gordon Aug 6, 2009

Folks, the next time you come up with a great new Twitter tool and you want to get the word out to all of the world, you might want to consider if you're website is capable of handling the GARGANTUAN amount of traffic it might receive from eager to try ...
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125,000 People Have Attended NACA's Save the Dream Events
Posted by Greg Jarboe Aug 6, 2009

According to the St. Louis Post Dispatch, NACA says 40,000 people attended its Save the Dream event in St. Louis last weekend. KTVI Fox 2 in St. Louis reported the same figure in their coverage below. According to NACA, 50,000 people attended it's event in Chicago the weekend before ...
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Search Engine Watch Forum Discussions

Google Testing New SERPs Layout for PPC Ads Aug 5, 2009
We spotted this earlier today when doing a search with Google in Firefox. The ads no longer float to the right hand side of the page when you expand your browser. They now stay snugly up against the organic listings. Seems to be a test as it was not doing ...
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&pws=0: locking out session based results in Google Aug 5, 2009
Hi, Does anybody know if adding &pws=0 to a Google result url also blocks the session based influences of previous searches, next to blocking the influence of being logged in to your Google Account?
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Please help! Aug 4, 2009
Hi, I have created a heading image(the word heading as a image) and I am calling this heading image thru CSS, so there is no heading text in the source . For the crawlers I have put the same text (heading) inside the h1 tag and hide it using CSS, as you ...
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more profitable to rank in bing? Jul 30, 2009
Considering the difference in traffic for the #1 spot and the say #3 spot (and everything below) is so extreme, would it make sense to try to rank #1 in bing and compete with nobody as opposed to trying to rank #1 in Google and competing with everybody? Of course a ...
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