The Week in Review

Perfecting Paid Search Engine Listings
SearchDay, October 17, 2002
Many companies are already "buying their way to the top" of search engines. Most of these advertisers are now focused on optimizing their campaigns to improve traffic and conversion rates.

Web of Deception: Misinformation on the Internet
SearchDay, October 16, 2002
A new book offers an eye-opening exposé of the varied types of chicanery, fraud and misinformation that's rife on the Internet -- and what to do if you get stung by it.

Search Engine Strategies: Looking at Links
SearchDay, October 15, 2002
Link analysis is one of the most important techniques search engines use to determine relevance and rank documents. Representatives from Google and Teoma explain how it's done.

Search Industry Pundit Launches Newsletter
SearchDay, October 14, 2002
Longtime information industry veteran and technology pundit Stephen Arnold has launched a new bulletin that's well on its way to becoming a must-read newsletter.

Elsewhere at

Web Analytics Redux
How's a marketer to understand the complex Web analytics market? ChannelSeven has put together a cheat sheet to help you figure out which of the many players in the space will do the best job of tracking your campaign's return on investment.

Broader Is Better in Google and Overture
Can you pay dramatically less for more effective campaigns? If you know how to go broad, the answer's often yes.

Online Challenges to Copyright Extension Law
The U.S. Supreme Court is slated to review the 1998 law that extends intellectual property rights by another 20 years, preventing their use in the public's digital domain.

Hijacking & Fraud Plague eBay Users
Imagine that you're a seller on eBay. Your business is going along just fine, and one morning you turn on your computer and you can no longer access your auction management account. You look on, dumbstruck, at listings that you didn't put up. People are bidding on them. Yes, your auction account has been taken over. It's called account hijacking, and it's eBay's dirty little secret.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

Online portals news
CD overload? Send them back to AOL...
CNN Oct 18 2002 12:51PM GMT
Web developer news
Mozilla 1.2 Beta Emerges...
Internet News Oct 18 2002 12:28PM GMT
Online portals news
Viewpoint: AOL's Internet Lite -- Will Advertisers Bite?...
AtNewYork Oct 18 2002 12:28PM GMT
First Look at Upgraded AOL Features... Oct 18 2002 8:01AM GMT
Online search engines news
Ask Jeeves a quarter away from profits...
netimperative Oct 18 2002 3:28AM GMT
Online portals news
Bogus Yahoo email picks up credit card numbers...
Forbes Oct 18 2002 0:41AM GMT
XML and metadata news
XML spec moves ahead despite furor...
ZDNet Oct 17 2002 3:14PM GMT
Online search engines news
Ask Jeeves trims loss; revenue rises...
CNET Oct 17 2002 1:15AM GMT
Online legal issues news
Online industry ignorant of new laws...
Sunday Times South Africa Oct 16 2002 10:47PM GMT
Online portals news
Yahoo's Overture economy...
CNET Oct 16 2002 11:13AM GMT
Online search engines news
Industrial Manufacturer Expands Nationally by Switching from Print Ads to Search Engine Marketing... Oct 16 2002 8:03AM GMT
For Google, innovations withstand downturn... Oct 16 2002 5:41AM GMT
Online portals news
Yahoo seeks to convert dial-up to DSL...
CNET Oct 15 2002 1:15PM GMT
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About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was's Web Search Guide.