How Search Phrases can Help Copywriters - And Your Visitors

Espotting is launching new tools to help those advertising on its European paid-listings network, including an integrated bid management tool and a search term research tool, as well as enhanced reporting options. The new bid management tools are designed to let advertisers more easily set their positions within Espotting's results. For an additional fee, advertisers can also choose to automatically have positions maintained and "bid gaps" eliminated, so that they never pay more than necessary to maintain a particular rank.


Espotting provides paid listings to a wide range of European sites, including those of Yahoo Europe, Lycos Europe and Ask Jeeves UK.

Espotting Enhances Client Tools The Search Engine Update, March 18, 2002

A longer rundown on the changes at Espotting for Search Engine Watch members.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

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About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was's Web Search Guide.