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SEW Expert - Sage Lewis Sage

Solve Your Call Tracking Problems Now!
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size.
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Search Engine Watch Experts Columns

SEW Expert - David Szetela David

One PPC Landing Page, Infinite Faces
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on.
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SEW Expert - Kevin Ryan Kevin

Top 5 SEM Industry Frustrations
In the spirit of anonymous rants written by and for the people, here's a smattering of the top frustrations I'm hearing from practitioners in the search engine marketing trade.
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SEW Expert - Eric Enge Eric

Getting Buy-In Is A Crucial First Step in Enterprise SEO
Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally understood, the SEO must first be the evangelist/teacher to the rest of the organization.
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News from the Search Engine Watch Blog

Google News Offers 8 Tips on How to Make Your Site Crawlable
Posted by Nathania Johnson Feb 12, 2009

Online news publishers will want to take note of eight tips that Google News is offering to help them better index your site. Here they are: Keep the article body clean - keeping the content close to the title in the html and not breaking it up with a bunch of ...
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Yet Another Yahoo! Heads to Microsoft
Posted by Nathania Johnson Feb 12, 2009

Larry Heck, the vice president of Search & Advertising Sciences at Yahoo Labs, has been wooed by Microsoft. And when he gets there, he'll be surrounded by a few familiar faces. Heck is just the latest in a stream of Yahoos leaving the purple behind for employment with the Redmond-based ...
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Google Friend Connect Launches "Social Bar"
Posted by Nathania Johnson Feb 12, 2009

Google Friend Connect is a tool that helps web developers add social networking to their sites. Thankfully, Google realizes that adding such functionality can take up precious page real estate. Their solution to such design woes is a feature they're calling the "Social Bar." The social bar is basically a social ...
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Yahoo! to Charge Developers for BOSS; Releases Structured Data
Posted by Nathania Johnson Feb 11, 2009

Yahoo! has announced that they will begin charging developers for their use of BOSS. It won't take effect until sometime in the second quarter at the earliers. They also won't be charging for the first 10,000 API calls per day (depending on the call). Yahoo! is also releasing SearchMonkey structured data ...
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Google Drops Search Web Option In Gmail
Posted by Frank Watson Feb 11, 2009

Seems Google has silently dropped the search the web option in Gmail and I am wondering if that could be the reason it has been so buggy today. Everyone I have spoken to about their Gmail connection today has told me it has been on and off all day. Then I ...
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YouTube Tests Downloading; Offers Creative Commons
Posted by Nathania Johnson Feb 12, 2009

In the ongoing effort to monetize, YouTube is now testing letting partners offer downloadable videos. Partners can allow downloads for free or for pay via Google Checkout, which requires a fee. Partners testing the free downloads are educational, including Stanford, Duke, UC Berkeley and UCTV. Partners testing the paid downloads include ...
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Search Engine Watch Forum Discussions

Paid Links vs. Free Directory Links Feb 5, 2009
Hi There - I use a service to get directory links. The directory links are topically related and the links are free, while the service is not (but they do only charge a nominal fee for the links). The links go into place slowly. This service has an ...
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Permanent 301 redirect, changed domain not! Feb 6, 2009
hi everyone, i have moved my blog to a new domain name and set a 301 permanent redirect to the new(its an old domain) domain name. My previous domain has approx. 90 pages all indexed. The pages of the new domain name arent getting index. Can someone tell me how long ...
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Lazy SEO Feb 10, 2009
I have talked to a few people that have recently paid SEO companies to optimize their website and I have noticed similar techniques used that I am unsure are black, white or grey hat. The site is basically one big image, possibly a menu, but all the wording is within ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.