SearchDay | Must We Unlock the Deep Web?

Today's Top Story:

SEW Expert - Kevin Ryan Kevin
Ryan


Must We Unlock the Deep Web?
More SEARCHING FOR MEANING SEARCHING FOR MEANING
Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful?
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim
Ash


Assembling Your Landing Page Optimization Dream Team, Part 1
More BY THE NUMBERS BY THE NUMBERS
The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
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SEW Expert - Carrie Hill Carrie
Hill


Six Things You Might Be Doing Wrong (And How to Fix Them)!
More LITTLE BIZ LITTLE BIZ
When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
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SEW Expert - Mark Jackson Mark
Jackson


Google AdWords Quality Score -- That's Old-School for SEO
More AU NATURAL AU NATURAL
Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
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News from the Search Engine Watch Blog

Google Updates Search Results for iPhone
Posted by Nathania Johnson Nov 12, 2008

iPhone users, get happy. Google has updated the search results for your device. It's a cosmetic change that displays the results in a more user-friendly way. However, I was only able to get the updated results by going directly to Google.com in Safari on my iPhone. I was not able to ...
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New Yahoo! Home Page Includes Updated User Interface
Posted by Nathania Johnson Nov 12, 2008

The new Yahoo! front page went into testing a couple months ago. The redesign effort also coincides with the new user interface, YUI 3. Here's a peek: Nicholas Zakas of the Yahoo! User Interface team expanded on the UI efforts by explaining the goals for the framework of YUI 3: Eliminate global dependencies. ...
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Women Plan to Spend Less this Holidays, First Cuts Going to Themselves
Posted by Nathania Johnson Nov 12, 2008

Women are planning to spend less according to two surveys released today. In a survey by the Marketing to Moms Coalition, moms plan to cut spending on holiday gifts. Offline is expected to be hit the hardest, with an 8% drop over last year. Online will decline by 2%. 87% of moms ...
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Google Tracks Flu Trends Across the United States
Posted by Nathania Johnson Nov 12, 2008

Every year the flu hits and while it may just seem like a miserable couple of weeks for those who get it, it actually kills 500,000 people worldwide a year. Google is releasing a new tool called Google Flu Trends which tracks search queries to show where the flu is flaring ...
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Incisive Media Promotes Matt McGowan to VP/Publisher for Digital Marketing Businesses
Posted by Greg Jarboe Nov 11, 2008

Incisive Media announced today that Matt McGowan is being promoted to vice president and publisher for its digital marketing businesses, including the ClickZ network, Search Engine Watch and the Search Engine Strategies conference series. Matt, who was formerly the global VP of marketing for the group, will oversee ...
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Search Engine Watch Forum Discussions

acceptable conversion ratio Nov 11, 2008
What is a reasonable target for converting fisrt page visitors to a sale or a lead
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Main site PR benefit to backlinks to internal pages? Nov 12, 2008
Hey wise folks, I have a program on my e-comm site where users will end up with their own unique links to mini-stores on my site. For example, John Smith's area might be found at www.example.com/john-smith There is very strong incentive for John to market that link specifically, as traffic to ...
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How can I find out who is linking to my site? Nov 7, 2008
What is the best way to find out who is linking to my site? And is there a way to find out when a site's link is going to appear as paid to google. For example i have found that many sites have a recip link form for viewers to ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.