SearchDay | Buying Links is Hard Work

Today's Top Story:

SEW Expert - Eric Enge Eric
Enge


Buying Links is Hard Work
More BY THE NUMBERS BY THE NUMBERS
Paid link building isn't as easy as it used to be because Google's paid link detection algorithms keep improving, and competitors are increasingly likely to report you. If the heart of your link building strategy is the development of natural organic links, why not start there?
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Search Engine Watch Experts Columns

SEW Expert - Kevin Ryan Kevin
Ryan


What Will 2009 Bring Us?
More SEARCHING FOR MEANING SEARCHING FOR MEANING
Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let it search, let it search, let it search.
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SEW Expert - Aaron Shear Aaron
Shear


Social Shopping: Build Long-Term Traffic and Trust
More BIG BIZ BIG BIZ
With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully.
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SEW Expert - Mark Jackson Mark
Jackson


Google Product Search + Mobile = The Future?
More AU NATURAL AU NATURAL
On the whole, 2008 will be remembered as the year of the iPhone revolution. This game-changing mobile device is opening eyes to the possible future of our industry.
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News from the Search Engine Watch Blog

Online Video Wins the 9-5 Hour, Weekdays
Posted by Nathania Johnson Dec 17, 2008

Thanks for taking the time to read this post. I know you're busy and all, watching online videos between 9-5 during the week. It's a pleasure that you took the time to stop by when you could be watching vids of cute cats and dancing humans. At least, that's what you're ...
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Live Search General Manager Brad Goldberg to Exit Microsoft
Posted by Nathania Johnson Dec 17, 2008

Live Search general manager Brad Goldberg is leaving Microsoft. His next venture will be heading up the online business at Peak6 investment company. Microsoft is promoting from within to replace Goldberg. Mike Nichols will fill the role next. Nichols has held roles with search engineering and strategic partnerships. Recently, Microsoft has added ...
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Yahoo! to Anonymize Data After 90 Days
Posted by Nathania Johnson Dec 17, 2008

Yahoo! will begin anonymizing the data it collects after just 90 days, according to a statement released by the company. The data includes search logs, page views, page clicks, ad views and ad clicks. "In our world of customized online services, responsible use of data is critical to establishing and ...
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AOL's Platform-A Reaches Now Reaches 160 Million in Europe
Posted by Nathania Johnson Dec 17, 2008

Following recent launches in Denmark, Finland, the Netherlands, Norway and Sweden, AOL's advertising network, Platform-A, now reaches more than 160 million internet users in Europe. Platform-A was already reaching users in France, Germany, and the UK. According to comScore, Platform-A is ranked No. 1 in Finland, France, Norway and the UK; ...
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Search Engine Watch Forum Discussions

The bane of my existence Dec 11, 2008
I have the hardest time with figuring out how to adjust my bids appropriately. I've got an ad running right now that has an average position of 1.1. The CTR is pretty high - around 7.8% but the conversion rate is pretty bad. My current bid is ...
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Header Status problem Dec 15, 2008
Hi A website I'm working with has a strange problem. When I use a header checker, (have tried several) I get status 500 Internal Server Error but when I go to the page it returns status 200 OK. I have tried to disable javaScript, turned off Cookies and used several diffrent ...
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Google Pushes for Net Neutrality? Dec 15, 2008
Is Google making its end run? ---Quote--- The celebrated openness of the Internet -- network providers are not supposed to give preferential treatment to any traffic -- is quietly losing powerful defenders. Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.