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SEW Expert - Kevin Ryan Kevin

Maximum PPC
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed.
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Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric

Maintaining an SEO Log
At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect.
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SEW Expert - Mark Jackson Mark

International SEO Challenges and Tips
Search engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.
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SEW Expert - Aaron Shear Aaron

Spending in a Tough Market
Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic.
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News from the Search Engine Watch Blog

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Search Engine Strategies Names 5 New Members to SES Advisory Board
Posted by Feb 25, 2009

This afternoon, Search Engine Strategies announced that five new members are joining the SES Advisory Board. The new advisory board members are: Matthew Bailey, President, SiteLogic; Bryan Eisenberg, Co-Founder, Future Now, Inc.; Andrew Goodman, Principal, Page Zero Media; Mike Grehan, Global KDM Officer, Acronym Media; and John Marshall, CTO, ...
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Google Takes EU Side in Microsoft IE Monopoly Case; Will It Come Back to Bite?
Posted by Feb 25, 2009

Google is siding with the European Commission in its disapproval of Microsoft bundling Internet Explorer with Windows. Google says that Microsoft has an unfair advantage in the browser market as a result of this practice. But will such a stance come back to bite Google in the butt? In 2007, Google ...
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Google Releases Toolbar 6 for Internet Explorer
Posted by Feb 25, 2009

It's hard to read and write the news about Google's Toolbar 6 for Internet Explorer without thinking of how it must result from their official position siding with the EU against Microsoft's bundling of IE with Windows. One of the major updates for the new IE toolbar is the Quick Search ...
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Top Yahoo! Mobile Exec Departs for Personal Reasons
Posted by Feb 25, 2009

Marco Boerries, Executive Vice President of the Connected Device Division at Yahoo! has announced his resignation. Boerries cited personal reasons. Apparently, he has some family issues that has his time being split between the Bay Area and Germany. Boerries spent four years as Yahoo!'s top mobile exec. Here are just a ...
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Google Analytics Adds iPhone Advanced Segment
Posted by Feb 25, 2009

Last fall, Google Analytics began rolling out 7 major updates. One of those updates was Advanced Segmentation, which allows users to dig into subsets of data. Now, one of those subsets that users can check out is iPhone traffic. To access the iPhone segment, click on the Advanced Segments drop down ...
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Search Engine Watch Forum Discussions

Change to Display URL Policy Feb 25, 2009 5 days ago, the Inside AdWords blog announced a pretty big change to their Display URL policy. If I'm reading the post correctly, it looks like virtually NO advanced notice was provided (i.e. alert customers on Friday afternoon and make it effective 1 business day later on Tuesday February 24th). I've seen ...
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Google algo update - Brands? Feb 25, 2009
I just read a post by A. Wall on how he has seen a lot of brand starting to rank for big money terms out of nowhere, recently...saying this is an update bigger than google florida was. I have been busy with school and am not in any competitive industries (with ...
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Campaign Has not gone live, already poor quality score! Feb 24, 2009
I am wondering if anyone has seen or heard of this happening. I am in this process of setting up an adwords campaign for a client. I have pretty much everything all set, except for the billing. *Already all of their keywords have poor quality scores. I have never seen this ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.