Search Engine Forums Spotlight: September 21, 2007

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

What Does it Take to Get to the Top?
Search Engine Watch Forums
"I have a client who's obsessed with getting that much coveted No. 1 spot. Currently, his keywords already have a great quality score and the average position of his ad is 2."

How Does Punctuation Effect SEO?
Cre8asite Forums
"What difference punctuation makes in SEO, with particular reference to page titles?"

PPC Issue with Google Analytics
High Rankings Forum
"I am having a problem with my Google analytics account as the PPC data is being included within the organic listings data. Why is it doing this?"

What Type of SEO Company Would People Want to Work With?
Small Business Ideas Forum
"If an SEO firm wants my business, they need to talk my language. And when it comes to my company's website, I speak fluent ROI."

Eureka! -- A Breakthrough with AdSense
Webmaster World
"I thought we could list all our obvious tips; ones which helped to increase our clicks."

Clean SEO/Ranking Swap from One Site to Another?
Search Engine Watch Forums
"We have a site (we'll call it Site A), and it's strong. #1 on Google for important keywords. For reasons beyond our control, we must develop an entirely new site (Site B) with a different name and different URL - but everything else will be identical."

What is a Good Click-through Rate?
High Rankings Forum
"How long is a piece of string? A big factor to CTR is the position your ads are on."

Websites That May Merit a Low Quality Score
Webmaster World
"For the first time, AdWords gets specific (sorta)."

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.