Highlights from the SEW Blog: January 1-4, 2008

We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

  • SEW Experts: Google AdWords 101
    The Internet is overflowing with high-level discussion of how to plan a search advertising campaign. But sometimes, a new advertiser needs to know the actual steps of setting up an AdWords campaign and look into the methodology of setting up ads and A/B testing.
  • Ask and LookSmart Send Out Click Fraud Settlement Letters
    Letters were sent out yesterday for a class action suit that both companies are trying to put behind them.
  • AdSense Adds Newbie Central
    In their ongoing efforts to help educate their users the Google AdSense team has added Newbie Central - "the complete resource center for newly approved AdSense publishers."

Linking Issues & Social Media

Local & Mobile Search

Vertical & Specialty Search

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

More from the SEW Blog

  • SEO Company CEO Arrested, Jailed: Accused of Foreclosure Scam
    Traffic Power earned an infamous reputation as a search engine optimization firm, allegedly using "black hat" tactics that may have resulted in bans by Google, Yahoo and other search engines. Now Traffic Power's CEO is behind bars for allegedly running a housing foreclosure scam.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.