SearchDay | There's No Shortcut to Good SEO

Today's Top Story:

SEW Expert - Mark Jackson Mark
Jackson


There's No Shortcut to Good SEO...Or Is There?
More AU NATURAL AU NATURAL
If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. Anything less makes it hard to justify following the rules.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie
Hill


E-mail Marketing Tips for Small Business
More LITTLE BIZ LITTLE BIZ
Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC or organic search to grow your subscriber list.
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SEW Expert - William Flaiz William
Flaiz


Search Shifts and Predictions for 2009
More OUTSOURCED OUTSOURCED
Time to ring in the New Year with a few search marketing predictions for 2009. What will another year hold for Google, the Web and SEO?
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SEW Expert - Ron Jones Ron
Jones


Search Ad Quality Score 101, Part 1
More SEM 101 SEM 101
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score.
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News from the Search Engine Watch Blog

Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns
Posted by Nathania Johnson Jan 6, 2009

If you conduct search advertising through Yahoo, you just got a brand spanking new addition to your search marketing team: Yahoo. Through an update to their terms and conditions, Yahoo gives itself permission to hijack your search marketing campaigns. Check out the new language: Sponsored Search 3. OPTIMIZATION. In the U.S. ...
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Online Video Views for November 2008 Up 34% Year Over Year
Posted by Nathania Johnson Jan 6, 2009

comScore has released the stats for online video viewing in the United States for November 2008. Overall, the number of videos viewed was up 34% from November 2007. YouTube-fueled Google sites saw almost the same number of visitors as they did in October, which saw 100 million unique visitors. This ...
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hakia Updates Search Box
Posted by Nathania Johnson Jan 6, 2009

hakia has updated their Search Box, which is a site search feature you can place on your website. The biggest change is the ability to search multiple domains. Here's a mockup, via the hakia blog: Another update is the highlighting of the semantic relevant words in the results: Search box is available ...
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Track Google Rankings With Google Analytics
Posted by Frank Watson Jan 6, 2009

Guest blogger for Yoast Andre Scholten has come up with what I think is the best filter ever created for Google Analytics. He has given us a way to track keyword rankings! The filter is so good it even has options of how deep to go, a choice between word rank ...
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Judge Rejects Universal Music's Arguments in Another Veoh Copyright Case
Posted by Nathania Johnson Jan 6, 2009

You might remember that online video site Veoh recently had a copyright lawsuit thrown out by a judge. That lawsuit was brought by adult entertainment company IO Group. But Veoh has other lawsuits it's facing, one of them brought by Universal Music Group. Techdirt reports that one of the main arguments ...
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Call Secret Service Someone Hacked Obama's Twitter Account
Posted by Frank Watson Jan 6, 2009

Hackers usually are smart, but can be really, really stupid. The person who hacked Twitter - not the Direct Message phishing expedition that started over the weekend - could have picked pretty much anyone else on the planet and be less concerned of being tracked down. This person hacked President-elect Obama's ...
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Search Engine Watch Forum Discussions

YSM - New Terms & Conditions Jan 6, 2009
Yahoo Search Marketing just updated their Terms & Conditions (http://info.yahoo.com/legal/us/yahoo/advertising/masterterms/masterterms-322.html?mkt=us) to include this "helpful" service (emphasis mine): "OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, *you expressly agree that we may also: (i) create ads, (ii) add ...
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What was Google's Greatest Achivement of 2008? Dec 30, 2008
Okay am looking for opinions on this one... and debates over them. What do you think was Google's greatest achievement in 2008 - good or bad. How their stock price gutted my kids' education fund would be a major bad one! Interestingly I wrote a review yesterday that seems to have grabbed a ...
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Is it good practice? Jan 6, 2009
Hi Guys, Let me know Is it good practice to do link building for non-existence page or website? I mean to say i am going to add a new web page called "E-commerce-Solutions.html" on my site and i know it will take couple months time to up that page still i do ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.