Search Engine Forums Spotlight

Wish List for Yahoo Pay Per Click Marketing
Search Engine Watch Forums

"...Yahoo is having its Global Sales Meeting Jan. 10-13 and they are looking for a list of things we would like to see added to their program.... so let's start a wish list and I will pass it along..."

Google to Partner with Wikipedia?
Search Engine Roundtable Forums

" Do you want wiki results at the top of Google for informational searches?"

In-depth 301 Redirection Tutorial
Cre8asite Forums

"It explains the problems associated with incorrect redirection from the SEO [search engine optimization” point of view, explains the HTTP codes and why 301 is the correct one, and then goes on to give code examples of redirection using PHP and mod_rewrite."

Google Groans Under the Massive Data Load
Webmaster World

"...Google lamenting something about processor power going up but the energy cost/processor power ratio not decreasing enough such that one of Google's main concerns now is not having enough processor power but the cost of powering all those processors going up too fast..."

Google to Hold Onto AOL
Search Engine Watch Forums

"It sounds like AOL is going to get promotion on Google through ad areas. AOL content will either be promoted via AdWords or a new special ad section will be created."

Matt Cutts Explains How Google Crawls and Ranks Pages
Search Engine Roundtable Forums

"Very simple explained - especially good for rookies. Also, gives some great ideas on relevance - makes me think about linking."

What Happens on the Road, Stays in the Blog
Small Business Ideas Forum

"...with the cell phone cameras and laptops, what a person says and does can be quickly picked up and transmitted to outsiders who weren't present at the original situation. There's an increased chance for more people to experience their '15 minutes of fame' but in today's world, they may not be happy about which of those 15 minutes they're famous for!"

Content is NOT king!

"...not every 'king' is a good one. Some deserve overthrow. So it is with bad content. Most content needs expensive and chronic SE [search engine” gimmickry because it can't rank without it. You can see how this plays right to the content-isn't-king bottom line of SE firms. A more productive discussion might be to see how good content and good, targeted traffic, work to complement each other."

Search Engine Forums Spotlight courtesy Search Engine Guide.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

Umbria: Spam Blogs Clutter Search Results...
MarketingVOX Dec 22 2005 6:11PM GMT
Web Wide Web Creator Berners-Lee Begins to Blog...
MarketingVOX Dec 22 2005 6:10PM GMT
Search Marketers Size up Google, AOL Deal...
MarketingVOX Dec 22 2005 6:04PM GMT
Google taps into search patterns...
BBC Dec 22 2005 3:06PM GMT
The Distance Between A Hotel's Keywords And Bookings: How To Close The Deal After Search Engine Optimization |... Dec 22 2005 2:08PM GMT
Microsoft looks to beat Google with the desktop... Dec 22 2005 11:37AM GMT
Global online ad market to reach $26.4 bln in 2006, $33.2 bln in 2007...
ZDNet Dec 22 2005 9:34AM GMT
These are the crown jewels of the AOL-GOOG is not about the ads...
ZDNet Dec 22 2005 9:30AM GMT
IYPs: Still Relevant to Local Search?...
ClickZ Today Dec 22 2005 7:23AM GMT
Search Marketing After the Google, AOL Deal...
ClickZ Today Dec 22 2005 7:21AM GMT
Net Sense: Google's no longer Switzerland...
Marketwatch Dec 22 2005 6:02AM GMT
Google adds trends feature to Personalized Search...
iTnews Dec 22 2005 5:45AM GMT
Behavior-Based Marketing Feasts On Internet Cookies...
Credit Union Journal Daily Dec 22 2005 5:35AM GMT
Consumer Reports: Don't Trust Any Single Travel Search Engine...
Internet Week Dec 22 2005 4:48AM GMT
SEMPO Survey: SEO More Popular than Paid Search...
WebProNews Dec 22 2005 4:38AM GMT

About the author

Chris Sherman is a frequent contributor to several information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was's Web Search Guide.