SearchDay | Content is King...IF You Promote It

Today's Top Story:

SEW Expert - Mark Jackson Mark

Content is King...IF You Promote It
Social media tools can play an integral role in promotion of your content and generating links. While you can't always make a direct correlation between going viral on Twitter and the acquisition of links, it's clear that promotion of high quality content can and will lead to natural link generation.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

So I Have this Web Site...
Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there's more to it, and that's when the questions begin.
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SEW Expert - Liana Evans Liana

Leave Your Ego at the Door
In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task.
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News from the Search Engine Watch Blog Will Not Renew Contract with LookSmart
Posted by Nathania Johnson May 26, 2009 is not renewing its contract with LookSmart. This appears to be a major hit for LookSmart as Ask Sponsored Listings revenue generated 89% of LookSmart's Company Publisher Solutions revenue in Q1 2009 alone. The partnership between the two companies began in May 2005. The current contract expires on December 31, ...
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After Successfully Suing Google, Greenspan Settles with Facebook
Posted by Nathania Johnson May 26, 2009

When it comes to legally challenging tech giants, Aaron Greenspan is on a roll. In March, he won a small claims court suit against Google's AdSense program, which cut him off without warning and without paying him what his site had earned. It turns out that Greenspan attended Harvard at the ...
» Continue reading Comments on 'Night at the Museum' Promo
Posted by Nathania Johnson May 26, 2009

Yesterday, we brought you news that was skinning its page with a large promotional campaign for the 'Night at the Museum' sequel (in theaters this weekend.) Later, I was contacted by spokesman Nicholas Graham, who clarified some key points. The Night at the Museum skin is not an ad ...
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Lisa Buyer on Twitter damage control 101 at SES New York 2009
Posted by Greg Jarboe May 26, 2009

I had just finished posting "Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles" this morning when I was notified that my video interview with Lisa Buyer, President and CEO of The Buyer Group, had just been uploaded to YouTube. I had interviewed Buyer at SES New York 2009 about a Twitter ...
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Yahoo! Updates iPhone App with Voice Search
Posted by Nathania Johnson May 26, 2009

Yahoo! has introduced a new voice search feature in an update to their iPhone app. To access voice search, open the app and click on the Y! icon (with the word "More" underneath) in the right lower corner of the screen. Then click in the Yahoo! oneSearch box. The keyboard will ...
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Is Google Testing SearchWiki Note Sharing in SERPS?
Posted by Nathania Johnson May 26, 2009

Last November, Google launched SearchWiki, which lets signed-in Google users to customize their search results. You can vote up results to have them appear at the top of your page or remove results altogether. You can also write notes on a given result. Brian Ussery has noticed that Google may be ...
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Yahoo! Expands Smart Ads Program with Tech Partnerships
Posted by Nathania Johnson May 26, 2009

Despite data that shows how search and display provide a higher ROI than either method alone, online marketers still sometimes have a hard time bringing themselves to purchase display ads. That's because display ads, on their own, perform poorly when compared to search, which typically has a strong ROI. Yahoo! is ...
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Search Engine Watch Forum Discussions

Lebron James' Shot & Google's Time sensitivity May 25, 2009
Anyone seen that three-pointer by Lebron James in the second game? In case anyone isn't familiar with basketball that much: Michael Jordan once hit a legendary shot against Cleveland which has ever since been referred to as "The Shot". A few days ago Lebron James (who plays for Cleveland) hit ...
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Google has launched few more options..... May 25, 2009
As you may know that Google has launched few more options to Manage its SERPs under the link called Show options on the top of the SERPs. The option for Reviews under "Show Options" will present you the reveiws for your query but my question to Google is that how one ...
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After how long should I re submit to DMOZ? May 23, 2009
Hello, I have submitted a couple of our clients sites last September, none of them have been added yet, I was wondering should I resubmit? many thanks
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.