SearchDay | Ignorance: The Trouble with People Who Claim SEO is Snake Oil

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SEW Expert - Mark Jackson Mark

Ignorance: The Trouble with People Who Claim SEO is Snake Oil
URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

Marketing your SMB with Time & Elbow Grease, Part 1
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes.
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SEW Expert - Ron Jones Ron

Social Media Marketing (SMO) 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant.
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SEW Expert - William Flaiz William

The Best of Outsourced: 10 Greatest Hits
William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.
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News from the Search Engine Watch Blog

Google Maps Now Shows More Than 10 Results
Posted by Feb 18, 2009

Oh, happy day! Have you ever searched for a local business on Google Maps and wished you got more than 10 results at a time? Well, now the Google genie has granted your wish. Conduct a search now and see a bunch of tiny red dots all showing where results related ...
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UPDATE: Facebook Returns to Old Terms of Service
Posted by Feb 18, 2009

After the uproar over Facebook's change in their Terms of Service, Zuckerberg and company have returned to the old TOS. This is mostly a huge misunderstanding and Facebook is still working on a new TOS. Zuckerberg is like Jerry Yang - good with the coding and programming, not so great with ...
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Yahoo! to Launch New, Comprehensive Mobile Portal
Posted by Feb 17, 2009

Yahoo! will launch a new mobile experience called, wait for it, Yahoo! Mobile. It will be available via mobile web and downloadable mobile applications for the iPhone as well as smartphones powered Nokia, RIM, Samsung, Sony Ericsson and Motorola. An app will also be available for smartphones with the Windows ...
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The Fuss Over Facebook: Hype or Cause for Concern?
Posted by Feb 18, 2009

Recently, Facebook changed its terms of service and it's caused such an uproar, even the mainstream media is covering it. Thankfully, Carlos Longino over at Techdirt cuts through the hyperbole to explain what's really going on: Some Facebook users are in an uproar after the site changed its terms of service ...
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How to Go Viral on Twitter: The Science of ReTweeting
Posted by Feb 17, 2009

Dan Zarrella has been studying one of the most crucial aspects of Twitter: the ReTweet. This is when Twitterers repost something that another Twitterer has posted in their stream. Zarrella's findings can help you go viral on Twitter. One of the most important findings is a basic marketing method that has ...
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An Open Letter to the Woman Who Sued Yahoo Over Results for Her Name
Posted by Feb 18, 2009

Dear Woman, Like you, I have an unusual name. In fact, I've only been able to find one other person with my name and she works in the public schools in Philadelphia (last time I checked). I really wish I had a chance to speak with you before you filed suit. It's ...
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Search Engine Watch Forum Discussions

Multiple Adwords Accounts Exceptions, Feb 17, 2009
If I am selling the same product to two different markets and with two separate landing pages with unique content on two separate subdomains of the same website. EG. Product A can be sold to both B2B and B2C markets. I have: If I am fincially capable, can I have two listings ...
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UR linking Feb 18, 2009
I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I'm now trying to find ways to do that. I have found ...
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Adwords Drop. Is anyone else seeing this? Feb 14, 2009
Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun?
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.