SearchDay | Search Engine Submission 101

Today's Top Story:

SEW Expert - Ron Jones Ron

Search Engine Submission 101, Part 1
This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.
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Search Engine Watch Experts Columns

SEW Expert - Joshua Palau Joshua

Why Settle for Best Practices? Part 2
As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.
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SEW Expert - Chris Boggs Chris

Customer Segmentation and SEO -- A Beautiful Couple
Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
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News from the Search Engine Watch Blog

Microsoft Revamps MSN City Guides With Live Search and Live Maps
Posted by Nathania Johnson May 11, 2009

MSN City Guides has undergone a makeover and the "after" shot displays Live Search and Live Maps as new accessories, albeit a bit understated. The Live Maps is below the fold and Live Search requires the user to click a button that says "web" near the search box. It then ...
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Click Forensics Launches New Traffic Quality Management Platform
Posted by Nathania Johnson May 11, 2009

Click Forensics today unveiled a newly-architected version of its traffic quality management platform. Here's what to expect: Click Forensics Site Score - Sources of traffic are tagged with individual Click Forensics Site Scores that rank visitors based on their propensity to convert. This allows ad networks to more effectively filter and ...
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iPhone Searches Longer and More Diverse Than Other Mobile Phones
Posted by Nathania Johnson May 11, 2009

Google has released some information about the search behavior of iPhone users. Many of the searches are longer than 3 words and more diverse than other mobile devices. In fact, many searches are longer than typical computer searches! Typical mobile searches tend to average around 2.5 words and be centered around ...
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Pop Culture and Geography Combine in AOL's New 'Where It's At'
Posted by Nathania Johnson May 11, 2009

AOL has launched a new mapping concept designed to answer those probing geographical pop culture questions such as "Where is the real Hotel California?" There are a few different ways to browse the site. One is to use the info box hovering over the map. Simply click "Next Spot" and ...
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Search Engine Watch Forum Discussions vs. May 11, 2009
Which is the better option when deciding where to 301 redirect to prevent canonicalization? I touched on the subject here: Aussiewebmaster favors the http:// version with no www. I have actually read the exact opposite. Redirect everything to www. because more people type it in than not. I don't have the ...
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Detecting search terms and redirecting to landing page May 11, 2009
I'm trying to improve my bounce rate by re-directing organic traffic to a more targetted landing page by detecting certain search terms in the referring URL. I'm aware of the issues of permanent and temporary redirects and how search engines interpret these, but are there any issues I should consider ...
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How Important are Links to Google May 6, 2009
Hi There - I was just wondering if you could break down how important the proportion of how good text links from reputable sites are to google, related to good metadata, site's content, and blog maintenance. I.E.: Good Content and Metadata: 25% Links: 50% Blog Maintenance: 25% Let me know what you think? ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.