SearchDay | Twitter and Local Search: A Status Update

Today's Top Story:

SEW Expert - Michael Boland Michael

Twitter and Local Search: A Status Update
Twitter search brings structure to all the noise with an index of real time conversations. but is the excitement around Twitter causing us to force unnatural mashups, as with local search?
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien

Create Something Newsworthy, Part 3 -- Promotions
Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content.
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SEW Expert - Tim Ash Tim

The Decision-Making Funnel, Stage 4: Action, Part 1
We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire. It's time for some action.
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News from the Search Engine Watch Blog

Google AdWords to Allow Trademarks in Ad Text
Posted by Nathania Johnson May 18, 2009

Google is issuing a significant update to its policy on Trademarks in AdWords ad text. Trademarks will now be allowed in ad text, in the U.S. only, under the following circumstances: Ads which use the term in a descriptive or generic way, and not in reference to the trademark owner or ...
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Google Responds to Thursday Morning Outages
Posted by Nathania Johnson May 18, 2009

Google has responded to the outages that affected several of its services in various locations throughout the world. Even though the buzz was big, only about 14% of users experienced issues. Of course when you're Google, that's millions of users. Apparently the outages were caused by a system error, which necessitated ...
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Barcode Scanning Now Available for Google Product Search on Android
Posted by Nathania Johnson May 18, 2009

If you're the lucky owner of a G1 and are out and about shopping, mobile product search just got a whole lot easier - and fun. Now, you can use Google Product Search on your phone and do Barcode Scanning. (You'll need to install the Barcode Scanner app first.) Google Product ...
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"Why Conversion Optimization is Now a Must-Have!" - Free Webinar 5-19-2009
Posted by Tim Ash May 18, 2009

I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide. It seems that people are really starting to listen. In these tough economic times you have to do everything possible to improve the efficiency of your ...
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Search Engine Watch Forum Discussions

AdWords - A Lost Opportunity May 14, 2009
Needless to say I spend a lot of time looking at Google SRPs. They must be far and away the most valuable real estate on the Web. So why is so much space wasted? Specifically, the organics typically stretch half way across the screen, followed by a huge white space, ...
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Linking AdWords to Google Base May 13, 2009
I just noticed a new tab in my Google Base account that lets me link my Google Base feed submission to AdWords. It simply states: ---Quote--- Share your content with AdWords Get your Google Base content into your AdWords Campaigns. ---End Quote--- It also has a link to learn more, but it is very nebulous and ...
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How do I solve this problem? May 12, 2009
For years many of our pages had first page rankings on Google. Over the last couple of months Google is now deciding to show our home page for most searches where we return even though those pages are less relevant. e.g. If you are searching for a divorce ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.