SearchDay | Do You Track Searcharoundings?

Today's Top Story:

SEW Expert - Kevin Ryan Kevin

Do You Track Searcharoundings?
With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't.
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim

The Decision-Making Funnel, Stage 3: Desire, Part 1
The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage.
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SEW Expert - Carrie Hill Carrie

How SMBs Can Optimize their Social Networking Time, Part 2
Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry.
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SEW Expert - Mark Jackson Mark

Are You Giving Away Free SEO Advice?
It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own. How can an SEO provider protect itself from bottom-feeders looking for free advice, while still preparing legitimate prospects for the necessary work that will go into the SEO effort?
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News from the Search Engine Watch Blog

Blogger Gets in Microblogging Game with New Mobile and Email Publishing Options
Posted by Nathania Johnson Apr 16, 2009

If you have a blog on Blogger, you can now publish via SMS, MMS and Email on your mobile phone. This can essentially turn Blogger into a microblogging platform, if you want it to be. Actually, the great thing about this update is that it allows your Blogger blog to be ...
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Ford Motor Co. Target of Malicious SEO Campaign
Posted by Nathania Johnson Apr 16, 2009

Panda Labs has discovered over 1 million links with Ford-related anchor text that lead to malware dressed up as anti-virus applications. The user is berated with warnings from "MS Antispyware 2009" that they need to buy software to protect their computers. Of course, MS Antispyware 2009 is not an official ...
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Google Analytics to Release Change to change to search referrals
Posted by Nathania Johnson Apr 16, 2009

A change is coming to Google Analytics. The change involves the URL that shows the referral from Google search. Google provided the following example: Right now, this would be the referral URL: In the future, it will look like this: Google says that you (meaning the analytics GEEKS among us) should stop depending ...
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Online Map Wars: Google Passes MapQuest Just Before Easter
Posted by Nathania Johnson Apr 16, 2009

Hitwise has release new dating showing Google Maps surpassing MapQuest the week ending in Easter weekend. MapQuest visitors remain on the site longer at 10 minutes 51 seconds compared to Google Maps' 7 minutes 24 seconds. But could that mean Google Maps users are finding what they want faster? Or are ...
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Google News Contributes to Real-Time News Trend with "Timeline of Articles"
Posted by Nathania Johnson Apr 16, 2009

Google News has rolled out a "Timeline of articles" so that users can keep track of events as they occur or occurred. Simply click on the link to all articles beneath a cluster of news stories about a news event. You'll see a graph on the right hand side. I can't ...
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Search Engine Watch Forum Discussions

Organic v Adwords - Any recent studies re click preferences? Apr 14, 2009
The consensus regarding how many users preference organic search results over "sponsored links" is that it's around 2/3 organic, 1/3 sponsored. I haven't seen anything that breaks this out further, because it's really not that simple. I know that when I'm searching for *information*, I totally ignore sponsored links. However, if ...
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Question Marks and Query Strings Apr 14, 2009
Long ago, it was said that search engines didn't index URLs with querystrings in them. Then, it became clear that SEs did index URLs with querystrings. Then it was noted that SEs avoided URLs with session IDs in them, as these often get regenerated and a spider could get stuck in an ...
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CPC Organic Ranking Apr 9, 2009
I Noticed something a bit strange today. I run a AdWords campaign using Google's URL builder to tag my links and I periodically check my organic ranking for my site on the major search engines. I searched MSN for a keyword I've targeted and coming up organically ranked 9th is one ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.