SearchDay | Don't Overlook Local Search Opportunities

Today's Top Story:

SEW Expert - Mark Jackson Mark

Don't Overlook Local Search Opportunities
With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO?
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Search Engine Watch Experts Columns

SEW Expert - Aaron Shear Aaron

Lassoing Your Loss Leaders
Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms.
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SEW Expert - Ron Jones Ron

Twitter 101, Part 2
Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it's time to introduce you to tools and resources that will help you make the most out of Twitter.
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SEW Expert - Erik Qualman Erik

Everyone is Twittering, But Is Anyone Listening?
Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? If everyone uses Twitter to promote themselves, it will become tiresome and users will move on.
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News from the Search Engine Watch Blog

FriendFeed Launches Real-Time Design in Beta
Posted by Nathania Johnson Apr 7, 2009

FriendFeed is previewing the new version of their site at The big difference is that updates come in at real-time. You don't have to refresh the page. If you're not familiar, FriendFeed is a social aggregator. It's a site where you can see updates from most of the major social ...
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Using Video Spokespeople to Increase Landing Page Conversions
Posted by Tim Ash Apr 7, 2009

When I speak on the topic of landing page optimization I am often asked about embedded video and the use of the walk-on video spokespeople that appear from the lower right corner of the page. Of course the effectiveness of embedded video players and spokespeople depend on the offer, product, and ...
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Amber Naslund of Radian6 on Social Media for the Little Guy
Posted by Greg Jarboe Apr 7, 2009

One of the sessions at SES New York that I had to attend was "Small Voices, Big Impact: Social Media for the Little Guy." Why did I have to attend? Well, Amber Naslund, the Director of Community for Radian6, was on the panel and I was afraid that she'd spill ...
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Yahoo! Music's Re-Launched Artist PagesCompete with MySpace, iLike
Posted by Nathania Johnson Apr 7, 2009

Yahoo! Music has re-launched their Artist Pages with a focus on customization. The result is what appears to be an attempt to compete with MySpace and iLike. While MySpace may be losing traction as a general social network to Facebook, it still retains its roots as a great marketing resource for ...
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Is the AP Shooting Itself in the Foot By Pursuing a Paid Content Business Model?
Posted by Nathania Johnson Apr 7, 2009

Newspapers have been struggling not just due to the economy but also due to the availability of accessing the news for free on the internet. Newspapers have resisted the change, at times trying to restrict technological advances. One example is the battle newspapers have engaged with Google, claiming it's copyright ...
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Search Engine Watch Forum Discussions

Proper way to launch site rebuild Apr 6, 2009
I am having my site rebuilt on a completely different platform. For now the old version is still live and indexed. Once I am ready to launch I will redirect the site name to the new version and discontinue the old. Obviously, some of the old pages in google will ...
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How valuable are links from Apr 4, 2009
i have some unique content but adding it to my blog isnt helping it much since it is new. I was considering submitting it to . Is it worth submitting. What is the value of a link from ezine articles from the the point of view of google, seniors ...
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Insight into FB/Social Media Users based on FB Relationship Status Apr 2, 2009
Just read an interesting article from CNN reporting on Facebook users ( and their relationship status. These are mainly college-aged individuals, but collectively represent the general user behavior of Facebook users. According to the article, FB users DO treat relationship status as legitimate. In other words, social interaction is legitimized on Facebook. ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.