SearchDay | Get More Attention with Legal PPC Ad Symbols

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SEW Expert - David Szetela David
Szetela


Get More Attention with Legal PPC Ad Symbols
More SEW EXPERTS: PROFITABLE PPC SEW EXPERTS: PROFITABLE PPC
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed.
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien
Gaspard


Developing Successful Viral Marketing Ideas
More SEW EXPERTS: PROMOTION & LINK BUILDING SEW EXPERTS: PROMOTION & LINK BUILDING
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea.
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SEW Expert - Carrie Hill Carrie
Hill


Marketing your SMB with Time & Elbow Grease, Part 1
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes.
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SEW Expert - Mark Jackson Mark
Jackson


Ignorance: The Trouble with People Who Claim SEO is Snake Oil
More SEW EXPERTS: AU NATURAL SEW EXPERTS: AU NATURAL
URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional.
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News from the Search Engine Watch Blog

Yahoo! Tests Rich Media Ads in Paid Search Listings
Posted by Feb 19, 2009

Yahoo! has been testing rich media ads in their paid search listings. Thus far, the program has been available to a small group of advertisers and seen by a small group of searchers. The ads can include video, images, or a custom search box. The results are promising. Advertisers testing the rich ...
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Yahoo! Steals Search Share from Google in January 2009
Posted by Feb 19, 2009

Yahoo! gained 0.5 percentage points in comScore search engine rankings for January 2009. Google just happened to lose the same amount of percentage points during the same month. But they're not the only two swapping points. Microsoft stole 0.2% from Ask.com. These are small percentage points, so things mostly stayed steady. ...
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Google Launches Mobile App for Windows Mobile
Posted by Feb 19, 2009

Google has launched its Mobile App for Windows Mobile. It can be downloaded at m.google.com. The app provides faster search. The origin of search begins in the app instead of first waiting for the browser to load. Windows Mobile users in the US, UK, Canada, France, Italy, Spain, and Germany can download ...
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MIVA Direct Partners with Meebo for ALOT Social Community Integration
Posted by Feb 19, 2009

MIVA Direct has partnered with Meebo to integrate live social community features into the ALOT Toolbar and ALOT Home. The technology will facilitate real-time interactions among users in chat rooms across the ALOT network. Chris Dessi, MIVA Direct's VP of Sales and Business Development, explains, "Since launching ALOT we've been building ...
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Search Engine Watch Forum Discussions

Difficulty in SEO Feb 19, 2009
Hi All, I am facing some problem in optimizing my webiste. I am optimizing my website since last 11 Months. I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content Optimization and Image txt optimization, with on page i have done off page too like Web directory posting, ...
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UR linking Feb 18, 2009
I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I'm now trying to find ways to do that. I have found ...
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Adwords Drop. Is anyone else seeing this? Feb 14, 2009
Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun?
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.