SearchDay | Trick or Tweet for CNN

Today's Top Story:

SEW Expert - Erik Qualman Erik

Trick or Tweet for CNN
Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. Companies need to relinquish the total control they've had and allow users, consumers, viewers, etc. to take their rightful ownership.
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien

Use Humor for Link Marketing
Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. Here are some ideas that can be used by everyone, regardless of the size of your marketing budget.
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SEW Expert - Kevin Ryan Kevin

Search Trademark Hobby Kit
Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel?
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SEW Expert - Tim Ash Tim

Landing Pages and the Decision-Making Process
Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
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News from the Search Engine Watch Blog

New Launches; Due Diligence on Yahoo Merger Reported
Posted by Nathania Johnson Oct 30, 2008

When I read that launched a new homepage, I naturally hopped on over there to see what the new look, um, looked like. It looked the same, except with dark blue trim and web 2.0 stripes in the background for good measure. Otherwise, it still holds the same basic design ...
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Live Search Implements Instant Answers Into Search Results
Posted by Nathania Johnson Oct 30, 2008

We know that searchers want answers, and there are plenty of answer sites out there to fuel their curiosity. Now, Microsoft's Live Search team is including some answers in their search results. Encyclopedia, Traffic and Horoscope information will now display answers within results. For example, you can type in the question ...
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Yellowbook Launches G1 Mobile Application
Posted by Nathania Johnson Oct 30, 2008

Local business publisher Yellowbook has launched a new mobile application for the G1, the brand new Android-powered phone. Yellowbook already has apps for Windows Mobile, Blackberry, Palm, and the iPhone. If you want to download it to your phone, follow these instructions: Tap the Browser icon on the home page.Tap Go to ...
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14.5 Million People in the U.K. Visited at Least One Blog
Posted by Greg Jarboe Oct 30, 2008

comScore released a study today that found 14.5 million people in the U.K. visited at least one blog in August, representing 41% of the total U.K. Internet audience. â””Blogs have become part of the essential fabric of the Internet today,â”” Herve Le Jouan, Managing Director of comScore Europe said in ...
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IAB Unveils New Workflow Improvement Initiatives
Posted by Nathania Johnson Oct 30, 2008

The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. Here they are: E- Business Interactive Standards, a beta release of an XML-based solution for automating the transfer of business order information between advertising agencies and media companies. Beta testing partners will be implementing and refining this ...
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Search Engine Watch Forum Discussions

Google Endorses Political Candidate Oct 30, 2008
This is not a political post to support nor detract from any candidate or party. Last night Barack Obama delivered a TV infomercial that any of us marketers would be proud of. Great visuals, controlled themes, Endorsements and powerful stories that stick with people. However, one of these surprising endorsements was ...
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Buying Text Links? Oct 30, 2008
I was wondering what your thoughts were about buying text links. Where is the best place to buy text links? Has anyone had any experience buying permanent text links? I'm actually more in favor of gaining links through article marketing, quality directories, and joint ventures but I'm always willing to ...
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Add & Subtract Exact, Phrase, & Broad listing Oct 28, 2008
Microsoft makes it very easy to add & subtract Exact, Phrase, Broad listing just by a click in a box. But with Google I have to put " " & [ ” around copies of the keywords. Is there a faster / easier way to do this? Also: With Microsoft AdCenter you can ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.