SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.
Today’s Top Story:
 ErikQualman |
Social Community: Free Pancakes Anyone?  BRAND EQUITYHuman beings long for a sense of community, like a charity pancake breakfast, and this isn’t lost with social media. Starbucks, Ben & Jerry’s and others gave freebies on Election Day — did it work as well as fresh pancakes? » Full story » Print version |
Search Engine Watch Experts Columns
 RonJones |
A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner’s point of view: SEM 101. » Full story » Print version |
 TimAsh |
Assembling Your Landing Page Optimization Dream Team, Part 2 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program. » Full story » Print version |
 CarrieHill |
25 Design Best Practices for Your Small Business Web Site LITTLE BIZ Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience. » Full story » Print version |
News from the Search Engine Watch Blog
| Yahoo and Ask.com Reveal Top Searches for 2008 Posted by Nathania Johnson Dec 1, 2008 Top searches lists are beginning to roll out and today, both Yahoo and Ask.com revealed the hottest searches for 2008 on their respective engines. Over at Yahoo!, entertainment was the name of the game: Britney SpearsWWE (World Wrestling Entertainment)Barack ObamaMiley CyrusRuneScapeJessica AlbaNarutoLindsay LohanAngelina JolieAmerican Idol Ask.com’s Top 10 list was a little less … » Continue reading |
Icahn Buys More Yahoo Stock; European Head Out
Posted by Nathania Johnson Dec 1, 2008
Carl Icahn has increased his investment in Yahoo by purchasing nearly 7 million shares. This comes on the heels of the announcement that Jerry Yang will be stepping down as CEO, once a new one has been tapped. While some may see this as a sign of “Carl in Charge,” I …
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Online Black Friday Sales Up 1% Over Last Year
Posted by Nathania Johnson Dec 1, 2008
Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online shoppers spent $534 million, up from $531 million for Black Friday 2007. One of the advantages for online shopping is sleeping in (and not trampling Wal-mart employees to death). …
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Search Engine Watch Forum Discussions
| Google Testing Sponsored Links On Image Search Nov 28, 2008 Now we’re seeing Google testing a full line of 3 Sponsored Links results on top of the Image Search results for most search queries. We’ve got screenshots and details at: http://www.accuracast.com/search-daily-news/ppc-7471/sponsored-links-on-google-image-search-results/ Anyone else seeing this? » Join the discussion |
| Bounce Rate Nov 27, 2008 Hi I have several questions about bounce rate that I am hoping you may be able to help me with. Should bounce percent be at a page level or site level?If at a site level is it single page visits/ total visits.Or should i report at page level ? I am … » Join the discussion |
| SEO Friendly Shopping Cart Nov 26, 2008 So, I’m trying to find a decent shopping cart that has a search engine friendly script for a clients website without building it myself. Any suggestions? » Join the discussion |