SearchDay | Getting Buy-In A Crucial First Step in Enterprise SEO

Today's Top Story:

SEW Expert - Eric Enge Eric

Getting Buy-In Is A Crucial First Step in Enterprise SEO
Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally understood, the SEO must first be the evangelist/teacher to the rest of the organization.
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Search Engine Watch Experts Columns

SEW Expert - Kevin Ryan Kevin

Top 5 SEM Industry Frustrations
In the spirit of anonymous rants written by and for the people, here's a smattering of the top frustrations I'm hearing from practitioners in the search engine marketing trade.
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SEW Expert - Mark Jackson Mark

Give SEO Time!
As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results.
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SEW Expert - Aaron Shear Aaron

How Strong is Your Search?
If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. If you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic.
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News from the Search Engine Watch Blog

Google Unveils Adsense for Mobile Search
Posted by Nathania Johnson Feb 11, 2009

Google has launched AdSense for Mobile Search. This enables mobile website developers to place a Google search box on their sites. The search box can be co-branded with a site's brand and logo. They can generate revenue through the text link ads included in the search results. The program is ...
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Twitter Not Planning to Charge for Commercial Use
Posted by Nathania Johnson Feb 11, 2009

It's always a little weird to report non-news, but it's generally interesting nonetheless. A flurry of recent news reports have said that popular social media chat network Twitter will soon begin charging for commercial use of the tool. Not so, says co-founder Biz Stone. Over at the Twitter blog, he allayed ...
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Nielson Online Releases January 2009 Search Engine Share Rankings
Posted by Nathania Johnson Feb 11, 2009

Google experience 40% year-over-year growth in the number of searches in January 2009, according to Nielsen Online. Live Search experienced 18% year-over-year growth, but gained 2 percentage points over last month. Yahoo! grew a modest 8.7% year-over year, while the overall growth for all search engines was 27.5%.
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Microsoft Integrates FAST Search with Existing Enterprise Search Offerings
Posted by Nathania Johnson Feb 10, 2009

Last year, Microsoft acquired Norway-based enterprise search company, FAST search. They also updated their own enterprise search products. Now, Microsoft is integrating FAST Search with its SharePoint enterprise servers as well as for sites that have a strong search component. â””These two new products offer compelling, new choices for our customers,â”” said ...
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SES London 2009 Squeezes Mini Site Clinics into Crowded Agenda
Posted by Greg Jarboe Feb 11, 2009

If you think next weekâ””s conference agenda for SES London 2009 was already packed with sessions, check out the trade show floor. The organizers have added Mini Site Clinics during the networking lunch and afternoon break in the Expo Hall. Shari Thurow, the Founder and Search Engine Optimization (SEO) ...
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Search Engine Watch Forum Discussions

Paid Links vs. Free Directory Links Feb 5, 2009
Hi There - I use a service to get directory links. The directory links are topically related and the links are free, while the service is not (but they do only charge a nominal fee for the links). The links go into place slowly. This service has an ...
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Permanent 301 redirect, changed domain not! Feb 6, 2009
hi everyone, i have moved my blog to a new domain name and set a 301 permanent redirect to the new(its an old domain) domain name. My previous domain has approx. 90 pages all indexed. The pages of the new domain name arent getting index. Can someone tell me how long ...
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Lazy SEO Feb 10, 2009
I have talked to a few people that have recently paid SEO companies to optimize their website and I have noticed similar techniques used that I am unsure are black, white or grey hat. The site is basically one big image, possibly a menu, but all the wording is within ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.