SearchDay: PPC Advertising: Art or Science?

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SEW Expert - David Szetela David
Szetela


PPC Advertising: Art or Science?
More PROFITABLE PPC PROFITABLE PPC
Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Jones


SEM Going Legit – Literally EDU
More SEM.EDU SEM.EDU
Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
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SEW Expert - Sage Lewis Sage
Lewis


Three Tips for Creating a Successful Blog
More LINK LOVE LINK LOVE
Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.
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News from the Search Engine Watch Blog

Does Google Analytics Share Data with Google Trends and Ad Planner?
Posted by Nathania Johnson Jul 7, 2008

Google is assuring users of its Analytics product that their data is protected. Apparently, the recent announcements of Google Trends for Websites and Google Ad Planner had some web site owners concerned about how much data sharing was going on among the various offerings. Brett Crosby from the Google Analytics team ...
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Carl Icahn Returns to Letter-Writing; Microsoft Open to Deal with a New Yahoo Board
Posted by Nathania Johnson Jul 7, 2008

The rumors of Microsoft still being open to a deal with Yahoo are true - with a caveat. The deal would have to be struck with a new board, not with Jerry Yang and his current set of cohorts. It could include a full acquisition or an alternative deal for ...
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Yahoo Responds to Icahn's Latest Letter
Posted by Nathania Johnson Jul 7, 2008

Yahoo has responded to the letter Carl Icahn issued this morning. Here's the statement Yahoo!'s Board of Directors continues to stand ready to enter into negotiations with Microsoft Corporation for an acquisition of Yahoo!. Indeed, as recently as June, Yahoo!'s independent directors and management approached Steve Ballmer about just such a ...
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Compete Unveils Premium Version of Analytics Product
Posted by Nathania Johnson Jul 7, 2008

Compete.com has released a PRO version of its analytics product. Compete PRO is available in three different price levels: $199/month for Intro, $299/month for Standard, and $499/month for Advanced. Enterprise editions are also available. Included in the PRO version: Search analytics: new search term, site and market category report packages so brands ...
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Google Adds Privacy Link in Wake of Viacom Ruling; YouTube Addresses Privacy Issues
Posted by Nathania Johnson Jul 7, 2008

Recently, Google has been resisting calls to add a privacy link to their home page, saying searchers can simply type "Google privacy policy" in the search box to find the info. Plus, they didn't want to mess up that beautiful front page - well, except for links to advertising and ...
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Building the business case for going to SES San Jose
Posted by Greg Jarboe Jul 7, 2008

Itâ””s that time of year again. Search Engine Strategies San Jose will be held the week of August 18, 2008. And whether this will be your first SES San Jose ever, or the sixth one in a row that youâ””ve attended since 2003, you might need to spend ...
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Search Engine Watch Forum Discussions

Optimal Linking Strategy Within Site Jul 6, 2008
Hi folks. I was hoping that someone could give me some tips on what is the optimal way to link to other pages on your own website. My question is how much or little should you do this. For instance, if you have a page for 'purple ...
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AdWords: Has Google lost its "Driving Wheel" Jul 5, 2008
I don't know if this is true, but it's in todays NY Times.. http://www.nytimes.com/2008/07/05/business/05nocera.html?_r=1&hp=&adxnnl=1&oref=login&adxnnlx=1215259906-LziukWy2rnwvgFd4jdAsxw If true, then perhaps the old folk song lyrics may be starting to apply to Google, "I feel like some old engine, lost my driving wheel". Is Google starting to show cracks in the facade? Thoughts?
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Need Help Pricing PPC Services Jul 4, 2008
hi all. I do ppc for my own websites, and I'm very slowly branching out to consulting. I looked online for some pricing tips, but everything I found looks old. These are the 3 models I know about. From what I've read, I can use any of these ...
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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.