Geico Suit Against Overture & Google Can Go Ahead

A case involving ads linked to search terms including the name of insurance company Geico can go to trial, a judge rules. Geico claims trademark infringement by such ads appearing on Google and Overture. Details from News.com: Geico gets green light to sue Google, Overture Over at MediaPost, this related piece looks at whether such ads might actually help brand owners, Analysts: GEICO Ruling May Not Be 'Good News' For Brands.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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