Moot Court Weighs Search Ads & Trademark Issues

Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? A mock court of trademark experts weighs in with their verdict. Coverage from today's SearchDay: Trademark vs. Search: Do you Soo...gle?

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

To contact current Search Engine Watch editorial staff, please click here.