FindWhat Launches Online/Offline Performance-Based Ads
>From the article, "As with FindWhat.com's pay-per-click service, advertisers bid for placement in search results which are displayed on sites in the FindWhat.com Network, which includes portals such as Excite, NBCi, Search.com and MetaCrawler, along with Yellow Pages directory SuperPages.com. The placement of the pay-per-call ads on the page will vary on each distribution partner's site, though FindWhat intends that the ads be kept separate from existing pay-per-click ads to avoid confusion. Instead of bidding on keywords, as in the pay-per-click service, advertisers bid on relevant categories and choose the geographic area where they want their ads to show. Advertisers only pay when someone calls a trackable toll-free number included in the ad copy, as opposed to the pay-per-click service where advertisers pay whenever someone clicks on their ad. The minimum bid for pay-per-call is $2, compared with $0.05 for pay-per-click."