Political Campaigns And Issue Groups Take Search Baby Steps
Source: Media Post
The article takes a look at how the Republican and Democratic National Committees and several issue advocacy groups are using search engine marketing.
>From the article, "Once political advertisers and issue groups realize that Google ads don't just appear on Google, but alongside articles on other Web sites, use of search advertising 'will skyrocket,' predicts Clay Johnson, co-founder of Blue State Digital, an Internet communications firm that rose from the ashes of Howard Dean's primary campaign. Buying keywords related to issues and opposing candidates, says Johnson, 'was done very effectively by a lot of candidates in the democratic primary.'"