Lisa Baertlein's article, Google Challenge: Keeping Wealthy Workers, takes a look at Googler "retention" issues post IPO. Baertlein mentions that more employee "perks" are coming.
>From the article:
To be sure, Google -- which has vowed to remain unconventional -- is seen as a very employee-friendly company. It has even promised to beef up perks, which already include an in-house masseuse and free lunches prepared by the former chef to the Grateful Dead.
While such extras are nice, if Google fails to instill a continued sense of mission among employees, "they're crossing their fingers and just hoping that good people will stay," said Vince Poscente, a management strategist and author.