Yahoo Paid Inclusion Can Be A Bargain
Fredrick Marckini looks out how paid inclusion on Yahoo can bring in traffic more cheaply than paid placement through Yahoo-owned Overture, in some cases: Paid Inclusion Beats PPC in Many Markets, from ClickZ.
Of course, it’s also cheaper because the traffic is less predictable. You don’t know if you’ll actually show up for a term. If you do, you could be anywhere in the listings, rather than near the top. That potentially mean less traffic than with paid placement.
On the flipside, paid inclusion ironically is a paid route into the free or “natural search” results that searches are more likely to click on, as the article notes. That could mean more traffic for you, in some cases.
For the many issues paid inclusion raises, see my past article: Going Beyond FTC Paid Inclusion Disclosure Guidelines.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now