Yellow Pages Publisher Launches Search Marketing Program

Dex Media Pursues SME Market, Analysts Ponder Relevancy
Source: Media Post

Dex Media, publisher of print edition Yellow Pages, has designed a new program, which aims to help small- to-mid-sized enterprises (SMEs) establish both an online presence and a search marketing campaign. Analysts say the new product is simple enough to incentivize SMEs to allocate spending, but worry whether the cost-per-click (CPC) model is relevant to their needs.