In the Clickz article: Kelsey: Local, Shopping Search Grow, Kevin Newcomb takes a look at a new study from The Kelsey Group and BizRate.com that reports that, "74 percent of respondents perform local searches, and 37 percent of online consumers are very familiar with shopping search sites."
While we're on the topic of the growing local search marketplace, what about the Yellow Pages? Neg Norton, president of the Yellow Pages Association, says that the these directories are not nearing death. See the Media Post commentary: Is Search Writing the Yellow Pages Obituary? Definitely Not.