Report: Yahoo Emerges as Leading Bidder for

Last week it was widely reported that online business news publisher was up for sale. Today, The Deal reports that Yahoo, "is emerging as a leading bidder" for the company.

Yahoo!, although viewed by some as less likely to make a play than media organizations such as Dow Jones & Co. and Viacom's CBS, which already owns 22% of MarketWatch, now has the inside track, said a source close to the situation.

"Deals can break down, but it's Yahoo!'s to lose," the source said. "It's probably more a matter of price, and MarketWatch may want to smoke out other guys into making a bid. But Yahoo! has the cash and stock to pull off a deal, and they aren't afraid to pay a premium."