Report: Yahoo Emerges as Leading Bidder for MarketWatch.com

Last week it was widely reported that online business news publisher MarketWatch.com was up for sale. Today, The Deal reports that Yahoo, "is emerging as a leading bidder" for the company.

Yahoo!, although viewed by some as less likely to make a play than media organizations such as Dow Jones & Co. and Viacom's CBS, which already owns 22% of MarketWatch, now has the inside track, said a source close to the situation.

"Deals can break down, but it's Yahoo!'s to lose," the source said. "It's probably more a matter of price, and MarketWatch may want to smoke out other guys into making a bid. But Yahoo! has the cash and stock to pull off a deal, and they aren't afraid to pay a premium."