PageRank Goes From 5 to 7

Just one day after RustyBrick at Search Engine Roundtable pointed out a press release (he calls it one the funniest he's ever seen) touting the fact the trademarked term, "Simply Wow", is now top-ranked at Google, comes the following post on a trade magazine web site:

Google Boosts PageRank for Robotics Online

That's right, Robotics Online, from the Robotic Industries Association, tells members and readers that their PageRank has gone from a five to a seven. I'm wondering if they'll let everyone know if their rank goes down?

More good stuff for your "ridiculous" folder.