Overture Considering Flat Rate Pricing

I've written before that we'll see a move away from bidding on keywords in favor of paying for leads, regardless of the terms used by those leads/searchers to find us. Now Overture says it's something they are considering: flat rate pricing to make search easier for small and medium sized businesses. More from this ClickZ article, Yahoo!'s Overture Looks At Simpler Models to Court Advertisers.

I can see that coming -- just as I can see flat rate pricing making life easier for big advertisers, as well. If you're Nike, and you want to be tops for shoes, writing a big giant check for guaranteed top placement makes a lot more sense that trying to manage thousands of keywords. It'll come.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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