Yellow Page Companies To Buy YellowPages.com

BellSouth and SBC Communications are to purchase YellowPages.com, which they apparently hope can be built into an online business index for the United States. More from News.com: SBC, BellSouth let their fingers do the walking.

The companies expect the new site to generate 50 million consumer searches per month. That's 1.7 million searches per day. To give you some perspective, globally Google does about 200 million searches per day on its own site and those of its partners. I think about 100 million of those are based out of the US.

So this new move isn't much of a threat to the major search engines. They've got tons of local traffic already. But it might make the joint venture more attractive for another acquisition, by a Google or Yahoo.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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