"People on the web have been building communities for 10 years. They think they are valuable, but they have not been able to leverage their communities. We allow them to offer a new service which creates a new view of the web."
Ryan said sites with Eurekster already installed have increased by tenfold their click-through traffic to Google and Yahoo.
Ryan said it is a partnership where everyone wins. "We put more money through their coffers."
"It's an online water cooler ... We see how search terms will start in one place and then spread rapidly, like word of mouth on steroids."
Thanks to S.C. for the news tip.