Threadwatch has comments from both Mikkel deMib Svendsen, interim head of the new SMA-EU European search marketing association, along with news of the SMA-UK group that inspired its European counterpart.
Svendsen said there's been a lot of interest in his new group. When I spoke with him at SES Stockholm, he told me they'd been approached by about 40 to 50 companies. Barry Lloyd, interim head of SMA-UK, said they'd had over 150 interest requests.
The comments area of the Threadwatch post details that SMA-UK plans its next formal working party in December. SMA-EU is about to schedule its first meeting and promising to send out general information soon.
More background from us on both groups here: SMA-EU Forming For European Search Marketers. That article also lists a number of forum threads on the topic, where you can comment or discuss the new groups.