Let's Talk Mooter

Here's a web search tool we haven't heard from in a long time, Australia's Mooter.

In: Searching your thoughts, from Red Herring, you'll read a Q&A style interview with Mooter's Founder and CEO, Liesl Capper.

Q. What are some recent Mooter developments?

A. We have a very exciting application called the 'Mooter Information Harmonizer' that sorts information (on a news site, or search results, or adverts) by the personality traits of people reading that information, to give more responsive results, and less advert clutter.

This is already well known in other media - if you are reading The Economist you would not expect to see stories about whether or not a pop star was secretly married, or feel positive about invasive adverts offering cool ring tones.

Thanks to Greg L. for the news tip.